Self-service platform for selling advertising
3 Assignments
0 Petitions
Accused Products
Abstract
A self-service platform allows advertisers to create and manage their own ad campaigns to be run on a computer network, such as the Internet. In one variation, ads are sold on a preset price basis.
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Citations
94 Claims
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1-48. -48. (Cancelled)
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49. A method comprising:
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(A) receiving a request, over the Internet, to initiate an advertisement campaign, the request comprising;
a maximum amount to spend on the advertisement campaign, a designation of an advertisement to be used in the advertisement campaign, and a time period in which the advertisement is to be run;
(B) reviewing the advertisement, and, when the advertisement is deemed not approved, the advertisement campaign is rejected, and when the advertisement is deemed approved, the advertisement campaign is accepted; and
(C) displaying the advertisement during said time period when the advertisement campaign is accepted. - View Dependent Claims (50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66)
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67. A computer comprising:
a self-serve user interface comprising;
instructions for receiving a request, over the Internet, to initiate an advertisement campaign, the request comprising;
a maximum amount to spend on the advertisement campaign, a designation of an advertisement to be used in the advertisement campaign, and a time period in which the advertisement is to be run;
instructions for reviewing the advertisement, and, when the advertisement is deemed not approved, the advertisement campaign is rejected, and when the advertisement is deemed approved, the advertisement campaign is accepted; and
instructions for displaying said advertisement, when the advertisement campaign is accepted, during said time period. - View Dependent Claims (68, 69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91)
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92. A computer program product for use in conjunction with a computer system, the computer program product comprising a computer readable storage medium and a computer program mechanism embedded therein, the computer program mechanism comprising:
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instructions for receiving a request, over the Internet, to initiate an advertisement campaign, the request comprising;
a maximum amount to spend on the advertisement campaign, a designation of an advertisement to be used in the advertisement campaign, and a time period in which the advertisement is to be run;
instructions for reviewing the advertisement, and, when the advertisement is deemed not approved, the advertisement campaign is rejected, and when the advertisement is deemed approved, the advertisement campaign is accepted; and
instructions for incorporating said advertisement, when the advertisement campaign is accepted, into a web page. - View Dependent Claims (93, 94)
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Specification