Advertising system and method using lotto game
First Claim
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1. A computerized advertising system, comprising a server connected to the Internet, the server having a computer program configured to execute a method comprising:
- issuing one or more coupons for playing a lottery game to an advertiser, wherein the one or more coupons are designed to be electronically distributed;
receiving a request for playing the lottery game from a lottery player having such a coupon;
determining whether the player'"'"'s coupon is valid for playing the lottery game;
upon validation of the coupon, enabling to transmit data of an advertisement of the advertiser to a computer device of the player; and
thereafter, permitting the player to play the lottery game.
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Abstract
An advertising system and method using a lotto game. The advertising system provides a user with a free-of-charge lotto game in payment for the exposure of advertising messages, enables the user having a lotto-game subscription coupon manufactured by an advertiser to enjoy the free-of-charge lotto game such that it can encourage the user to aggressively view the advertising messages of the advertiser by himself or herself, resulting in the maximum advertising effect of the desired advertisement.
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Citations
28 Claims
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1. A computerized advertising system, comprising a server connected to the Internet, the server having a computer program configured to execute a method comprising:
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issuing one or more coupons for playing a lottery game to an advertiser, wherein the one or more coupons are designed to be electronically distributed;
receiving a request for playing the lottery game from a lottery player having such a coupon;
determining whether the player'"'"'s coupon is valid for playing the lottery game;
upon validation of the coupon, enabling to transmit data of an advertisement of the advertiser to a computer device of the player; and
thereafter, permitting the player to play the lottery game. - View Dependent Claims (2, 3, 4)
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5. A method of operating advertising services over a computer network, comprising:
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issuing one or more coupons for playing a lottery game to a service subscriber, wherein the one or more coupons are configured to be distributed to the public;
receiving a request for playing the lottery game from a lottery player having such a coupon;
determining whether the player'"'"'s coupon is valid for playing the lottery game;
upon validation of the coupon, enabling to transmit data of an advertisement of the subscriber to a terminal of the player; and
thereafter, permitting the player to play the lottery game. - View Dependent Claims (6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A method of playing a lottery game free of charge over a computer network, comprising:
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receiving a coupon for playing a free game of lottery, which is made publicly available;
connecting to a web site for the free lottery game play;
transmitting via the computer network to the web site an identification code of the coupon for validation;
upon validation, receiving advertisement data via the computer network;
displaying an advertisement for a predetermined period of time; and
thereafter, connecting to a lottery game free of charge.
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25. A computerized advertising system, comprising a server connected to a computer network, the server having a computer program configured to execute a method comprising:
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receiving a request for playing a lottery game free of charge, the request being electronically received from a computer device of a player via the computer network;
transmitting or causing to transmit data of an advertisement to the computer device of the player, wherein the advertisement is configured to be displayed in the computer device for a predetermined period of time;
thereafter, permitting the player to play the lottery game free of charge via the computer device; and
wherein the server comprises a lottery game coordinator configured to electronically purchase one or more lottery game tickets from a lottery gaming authority.
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26. A computerized advertising system, comprising a server connected to a computer network, the server having a computer program configured to execute a method comprising:
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receiving a plurality of electronic coupons issued by a computerized advertising service;
transmitting the electronic coupons to the public via a computer network;
causing a holder of one of the coupons to connect to a server hosting the advertising service;
causing to transmit data of an advertisement to a computer device operated by the coupon holder, wherein the advertisement is displayed on the computer device for a predetermined period; and
allowing the coupon holder to play the lottery game free of charge through the server of the advertising service. - View Dependent Claims (27, 28)
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Specification