Ranking search results using conversion data

• US 20050027670A1
• Filed: 07/30/2003
• Published: 02/03/2005
• Est. Priority Date: 07/30/2003
• Status: Abandoned Application

• Current Assignee: IAC Search & Media Incorporated (IAC/InterActiveCorp)
• Original Assignee: IAC Search & Media Incorporated (IAC/InterActiveCorp)
• Inventors: Petropoulos, Jack G.
• Application Number:
  US10/631,390
• Publication Number:
  US 20050027670A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results

Abstract

Ranking search results using conversion data is described. According to one embodiment, conversion data is provided to a document; the document being one of a plurality of documents to be searched on a network. The documents are ordered in a search result based on the conversion data.

Claims

1. A method ordering documents comprising:

providing conversion data to a document, the document being one of a plurality of documents to be searched; and

ordering the document in a search result based on the conversion data.

2. The method of claim 1, wherein ordering the document further comprises:

ranking the document based on the conversion data.

3. The method of claim 1, wherein the conversion data indicates a previous user submitted a form upon selecting the document.

4. The method of claim 1, wherein the conversion data indicates a previous user downloaded digital content upon selecting the document.

5. The method of claim 1, wherein the conversion data indicates a previous user purchased an item upon selecting the document.

6. The method of claim 1, wherein providing conversion data further comprises:

providing a conversion data tag with the document.

7. A method of providing conversion data comprising:

receiving an indication of a conversion activity associated with a document; and

providing conversion data to the document based on the conversion activity.

8. The method of claim 7, wherein the conversion activity includes submitting a form.

9. The method of claim 7, wherein the conversion activity includes downloading content.

10. The method of claim 7, wherein the conversion activity includes purchasing an item.

11. The method of claim 7, further comprising:

sending the document to a search provider.

12. The method of claim 7, further comprising:

storing the document in a database, the database having a plurality of documents.

13. The method of claim 7, further comprising:

retrieving a search criteria; and

generating a search result of documents, including the stored document.

14. The method of claim 13, further comprising:

ordering the document in the search result based on the conversion data.

15. A method of ordering documents comprising:

associating a conversion activity to a document; and

ordering the document in a search result based on the conversion activity.

16. The method of claim 15, wherein the search result includes a plurality of documents.

17. The method of claim 15, wherein the conversion activity includes a submission of a web form associated with the document.

18. The method of claim 15, wherein the conversion activity includes a download of content associated with the document.

19. The method of claim 15, wherein the conversion activity includes a purchase associated with the document.

20. An apparatus comprising:

a document capable of storing conversion data; and

a search engine tool to order a search result having the document, the ordering of the search result to be based on the conversion data.

21. The apparatus of claim 20 further comprising:

a tracking tool to capture conversion activity associated with the document and to modify the document to include the conversion data associated with the conversion activity.

22. The apparatus of claim 20, wherein the document stores the conversion data as a metadata.

23. The apparatus of claim 20, wherein the search engine tool orders the search result by ranking the conversion data associated with the document.

24. An apparatus comprising:

means for associating a conversion activity to a document; and

means for ordering the document in a search result based on the conversion activity.

25. The apparatus of claim 24, wherein the search result includes a plurality of documents.

26. The apparatus of claim 24, wherein the conversion activity includes a submission of a web form associated with the document.

27. The apparatus of claim 24, wherein the conversion activity includes a download of content associated with the document.

28. The apparatus of claim 24, wherein the conversion activity includes a purchase associated with the document.