Management of television advertising

• US 20050028190A1
• Filed: 09/03/2004
• Published: 02/03/2005
• Est. Priority Date: 02/11/2002
• Status: Active Grant

• Current Assignee: Tech 5 SAS
• Original Assignee: Cisco Technology, Inc. (Cisco Systems, Inc.)
• Inventors: Rodriguez, Arturo A., West, John Eric
• Granted Patent: US 8,745,656 B2
• Time in Patent Office: Days
• US Class Current: 725/22
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: H04N 21/433 Content storage operation, e.g. storage operation in response to a pause request, caching operations
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4335 Housekeeping operations, e.g. prioritizing content for deletion because of storage space restrictions storage management, e.g. defragmentation G06F3/0604; unloading stored programs G06F9/445; storage management in file systems G06F16/10; buffering arrangements in a network node or in an end terminal in packet networks H04L49/90
• CPC Class Codes: H04N 21/443 OS processes, e.g. booting an STB, implementing a Java virtual machine in an STB or power management in an STB
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4667 Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
• CPC Class Codes: H04N 21/4755 for defining user preferences, e.g. favourite actors or genre retrieval personalisation and generation of user profiles for the retrieval of video data G06F16/739; user profiles in network data switching protocols H04L67/306
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A method for providing television advertising includes receiving user input for selecting an advertising parameter and providing a user with an advertisement corresponding to the advertising parameter.

Claims

1. A method implemented by a television set-top terminal (STT), comprising:

determining by the STT that a television is on; and

outputting by the STT an advertisement to the television, wherein the advertisement corresponds to a category of advertisements selected by a viewer of the television.

2. The method of claim 1, further comprising:

incrementing a counter configured to count advertisements output by the STT.

3. The method of claim 2, wherein the counter is incremented responsive to determining that the television is on and responsive to outputting the advertisement.

4. The method of claim 2, further comprising:

deleting the advertisement from the STT responsive to a value of the counter.

5. The method of claim 2, further comprising:

outputting an advertisement by the STT responsive to a value of the counter.

6. The method of claim 1, wherein the television is determined to be on responsive to predetermined user input being received by the STT during a predetermined period of time prior to outputting the advertisement.