Advertising and marketing method of internet site using magic code

• US 20050033635A1
• Filed: 06/27/2002
• Published: 02/10/2005
• Est. Priority Date: 08/08/2001
• Status: Abandoned Application

• Current Assignee: Geon-Yong Jeon
• Original Assignee: Geon-Yong Jeon
• Inventors: Jeon, Geon-Yong
• Application Number:
  US10/486,174
• Publication Number:
  US 20050033635A1
• Time in Patent Office: Days
• US Class Current: 705/14.260
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0236 Incentive or reward received by requiring registration or ID from user
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

Disclosed is an advertising and marketing method of an Internet site using a magic code (10), in which the winning or losing status of a gift coupon (20) employing the magic code (10) is verified by overlapping the magic code (10) on a confirmation screen (60) provided by the Internet site and using an complementary color effect between the magic code (10) and the confirmation screen (60), thereby stimulating clients'"'"' interest, and improving advertising and promotion effects. In the advertising and marketing method of the Internet site using the magic code (10), close relationships with individual registered members are effectively maintained by a customer relationship management (CRM) system using a membership database (D/B), thereby allowing a company to plan a strategic marketing system and to maximize advertising and promotional effects, and effectively creating profitability.

Claims

1. An advertising and marketing method of an Internet site using a magic code, said method comprising the steps of:

S110) distributing to clients a gift coupon (20) including a magic code (10) with a hidden message using a complementary color effect and an identification number (12) for confirming a free gift, wherein the magic code is detachably attached to the gift coupon and the identification number (12) is printed on the gift coupon (20), and the hidden message includes a name (11) of the free gift;

S120) connecting a client obtaining the gift coupon (20) including the magic code (10) to a corresponding free gift-offering Internet site via wireless mobile communication equipment in order to confirm the gift;

S130) verifying whether the client is a member of the Internet site;

S140) displaying a main screen of a free gift event including a confirmation screen (60);

S150) verifying the winning or losing status of the clients'"'"' gift coupon (20) by detaching the magic code (10) from the gift coupon (20) and overlapping the detached magic code (10) on the confirmation screen (60), wherein the hidden message is exposed to the outside by the complementary color effect between the hidden message and the confirmation screen (60);

S160) inputting the name (11) of the gift shown by exposing the hidden message and the identification number (12) printed on the clients'"'"' gift coupon (20);

S170) comparing the inputted identification number (12) to the corresponding number stored by an identification number management database(D/B), thereby verifying whether the inputted name (11) of the gift is equal to corresponding stored contents outputted from the identification number management database(D/B);

S180) providing the corresponding gift to the client; and

S190) analyzing data of individual clients via a customer relationship management (CRM) system using a membership management database(D/B) in which the data of the clients are stored in the step (S130) of verifying whether the client is a member of the Internet site.

2. The advertising and marketing method of an Internet site using a magic code as set forth in claim 1, wherein said magic code (10) of the gift coupon (20) in the step (S110) comprises:

the name (11) of the gift printed on the magic code (10) in a designated colored fluorescent ink; and

a domain name (13) of the Internet site printed throughout the magic code (10) with a complementary colored fluorescent ink to the color of the name (11) of the gift,

wherein the printed name (11) of the gift on the magic code (10) is hidden by the printed domain name (13) of the Internet site on the magic code (10).

3. The advertising and marketing method of an Internet site using a magic code as set forth in claim 1, wherein said wireless mobile communication equipment is a personal computer (PC), a cellular phone, or a personal digital assistant (PDA).