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Advertising and marketing method of internet site using magic code

  • US 20050033635A1
  • Filed: 06/27/2002
  • Published: 02/10/2005
  • Est. Priority Date: 08/08/2001
  • Status: Abandoned Application
First Claim
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1. An advertising and marketing method of an Internet site using a magic code, said method comprising the steps of:

  • S110) distributing to clients a gift coupon (20) including a magic code (10) with a hidden message using a complementary color effect and an identification number (12) for confirming a free gift, wherein the magic code is detachably attached to the gift coupon and the identification number (12) is printed on the gift coupon (20), and the hidden message includes a name (11) of the free gift;

    S120) connecting a client obtaining the gift coupon (20) including the magic code (10) to a corresponding free gift-offering Internet site via wireless mobile communication equipment in order to confirm the gift;

    S130) verifying whether the client is a member of the Internet site;

    S140) displaying a main screen of a free gift event including a confirmation screen (60);

    S150) verifying the winning or losing status of the clients'"'"' gift coupon (20) by detaching the magic code (10) from the gift coupon (20) and overlapping the detached magic code (10) on the confirmation screen (60), wherein the hidden message is exposed to the outside by the complementary color effect between the hidden message and the confirmation screen (60);

    S160) inputting the name (11) of the gift shown by exposing the hidden message and the identification number (12) printed on the clients'"'"' gift coupon (20);

    S170) comparing the inputted identification number (12) to the corresponding number stored by an identification number management database(D/B), thereby verifying whether the inputted name (11) of the gift is equal to corresponding stored contents outputted from the identification number management database(D/B);

    S180) providing the corresponding gift to the client; and

    S190) analyzing data of individual clients via a customer relationship management (CRM) system using a membership management database(D/B) in which the data of the clients are stored in the step (S130) of verifying whether the client is a member of the Internet site.

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