System and method for advertising compliance
First Claim
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1. A computerized method for adapting an advertisement (ad) for a user to be in legal compliance with applicable jurisdictional requirements, the method comprising the steps of:
- selecting a set-up option;
providing user-selected input data for the ad, wherein the user-selected input data includes transaction terms for the sale of a product;
responding to prompts for the additional input of product description data, wherein the prompts are based on the user-selected input data;
reviewing ad disclosures and layout guidelines required for the input product description data and the transaction terms, wherein the ad disclosure and layout guidelines are generated in response to a completion of the providing step and the responding step; and
accepting a compliant ad.
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Abstract
The invention features a method for adapting an advertisement (ad) for a user to be in compliance with applicable jurisdictional requirements requires the user to input product description data and transaction terms. The ad disclosures and layout guidelines that are necessary for compliance are then displayed as text and guidance for a compliant ad. After review by the user, the compliant ad can then be accepted, edited, or saved and color coded for future use or modification.
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Citations
20 Claims
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1. A computerized method for adapting an advertisement (ad) for a user to be in legal compliance with applicable jurisdictional requirements, the method comprising the steps of:
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selecting a set-up option;
providing user-selected input data for the ad, wherein the user-selected input data includes transaction terms for the sale of a product;
responding to prompts for the additional input of product description data, wherein the prompts are based on the user-selected input data;
reviewing ad disclosures and layout guidelines required for the input product description data and the transaction terms, wherein the ad disclosure and layout guidelines are generated in response to a completion of the providing step and the responding step; and
accepting a compliant ad. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computerized method for adapting an advertisement (ad) for a user to be in legal compliance with applicable jurisdictional requirements, the method comprising the steps of:
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presenting the user with a set-up option;
requiring the user to input user-selected data for the ad, wherein the user-selected data includes transaction terms for the sale of a product;
prompting the user for additional input of product description data, wherein the prompts are based on the user-selected input data;
displaying ad disclosures and layout guidelines for review by the user, as required for the input product description data and the transaction terms, wherein the ad disclosure and layout guidelines are generated in response to a completion of the requiring step and the prompting step; and
having the user accept a compliant ad. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A computer system for adapting an advertisement (ad) for a user to be in legal compliance with applicable jurisdictional requirements which comprises:
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a means for presenting the user with a set-up option;
a means for requiring the user to input user-selected data for the ad, wherein the user-selected data includes transaction terms for the sale of a product;
a means for prompting the user for additional input of product description data, wherein the prompts are based on the user-selected input data;
a means for displaying ad disclosures and layout guidelines for review by the user, as required for the input product description data and transaction terms, wherein the ad disclosure and layout guidelines are generated in response to completion of the requiring step and the prompting step; and
a means for having the user accept a compliant ad. - View Dependent Claims (17, 18, 19, 20)
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Specification