Contextual advertising system
First Claim
1. A method for displaying a contextual message on a client computer, comprising:
- accumulating information related to a plurality of browses by the client on the client computer;
selecting a message based on the accumulated information; and
displaying the message on the client.
3 Assignments
0 Petitions
Accused Products
Abstract
A system analyzes a user'"'"'s historic browsing activity to determine one or more topics of interest to the user and displays to the user one or more advertisements that are relevant to the user'"'"'s topic(s) of interest. The system analyzes a plurality of browses to determine the user'"'"'s interest(s). Each of a plurality of analyzers analyzes an aspect of each user browse. A relevance filter determines if and when the user is sufficiently interested in a topic to display an advertisement related to the topic. Once the relevance filter identifies a topic of interest, the system displays an advertisement that is related to the identified topic of user interest.
460 Citations
49 Claims
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1. A method for displaying a contextual message on a client computer, comprising:
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accumulating information related to a plurality of browses by the client on the client computer;
selecting a message based on the accumulated information; and
displaying the message on the client. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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37. A method for displaying a contextual message on a client computer, comprising:
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accumulating information about a user'"'"'s browsing behavior over time on the client computer;
identifying at least one topic of interest to the user based on the accumulated information;
selecting a message based on the identified at least one topic of interest; and
displaying the selected message on the client.
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38. A system for displaying a contextual message, comprising:
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a client computer;
a plurality of browsing activity analyzers on the client computer, each configured to contribute topic nominations; and
a relevance filter on the client and configured to analyze topic nominations related to a plurality of browses conducted by the client to determine if a message related to at least one of the topic nominations should be displayed. - View Dependent Claims (39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49)
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Specification