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System and method for selling presentation times in a digital media stream

  • US 20050038666A1
  • Filed: 08/14/2003
  • Published: 02/17/2005
  • Est. Priority Date: 08/14/2003
  • Status: Active Grant
First Claim
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1. A method for scheduling presentations within a media stream comprising:

  • defining an inventory of media segments within the media stream by speculatively assigning characteristics to media spots;

    determining a media buyer'"'"'s presentation criteria for presentation of a particular content item; and

    generating a proposal to a media buyer wherein the proposal identifies a portion of the inventory of media slots selected to satisfy the media buyer'"'"'s presentation criteria, wherein the identified portion of the inventory includes at least one speculatively defined media segment.

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