Targeted advertisement with local consumer profile

• US 20050038698A1
• Filed: 08/12/2003
• Published: 02/17/2005
• Est. Priority Date: 08/12/2003
• Status: Abandoned Application

• Current Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Original Assignee: Hewlett-Packard Development Company, L.P. (HP Inc.)
• Inventors: Tyler, Joshua R., Lukose, Rajan M.
• Application Number:
  US10/639,140
• Publication Number:
  US 20050038698A1
• Time in Patent Office: Days
• US Class Current: 705/14.710
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A computer that comprises a monitor, a CPU, memory coupled to the CPU, and an instruction storage medium coupled to the CPU. The instruction storage medium provides instructions executable by the CPU, whereby the computer logs consumer activities, creates a local consumer profile based on said consumer activities, and displays an advertisement on the monitor if a target profile of said targeted ad matches the local consumer profile.

Claims

1. A computer, comprising:

a monitor;

a CPU;

memory coupled to the CPU; and

an instruction storage medium coupled to the CPU, the instruction storage medium provides instructions executable by the CPU, whereby the computer logs consumer activities, creates a local consumer profile based on said consumer activities, and displays an advertisement on the monitor if a target profile of a targeted advertisement matches the local consumer profile.

2. The computer of claim 1, wherein the consumer activities comprise an activity selected from the group consisting of web sites visited, software applications used by the computer, web searches performed, and email usage.

3. The computer of claim 1, wherein the consumer profile further comprises a consumer ask price and the target profile further comprises a bid price.

4. The computer of claim 1, wherein the target profile comprises a set of target consumer activities selected from the group consisting of web sites visited, software applications used by the computer, web searches performed, and email usage.

5. The system of claim 1, wherein the target profile of said targeted ad matches the consumer profile if a set of target consumer activities of the targeted ad is found within the local consumer profile and a bid price is greater than or equal to a consumer ask price.

6. The system of claim 3, wherein the consumer is offered an incentive for viewing the advertisement.

7. The system of claim 6, wherein the incentive is equal to the consumer ask price.

8. The system of claim 6, wherein the incentive is equal to the bid price.

9. The system of claim 1, wherein an operator of the computer can edit the local consumer profile.

10. The system of claim 1, wherein an operator of the computer cannot edit the local consumer profile.

11. A system, comprising:

a first computer;

a communication network that receives a message, having a target profile and an advertisement, from the first computer and broadcasts the message; and

a second computer that receives the message from the communication network, compares the target profile of the message with a consumer profile, and displays the advertisement of the message if a required portion of the target profile matches the consumer profile.

12. The system of claim 11, wherein said consumer profile comprises a log of activities performed by the second computer and the target profile comprises a set of target consumer activities.

13. The system of claim 12, wherein said log of activities is associated with transactions an operator of the second computer performs over the communications network.

14. The system of claim 12, wherein said log of activities is associated with a software application used on the second computer.

15. The system of claim 11, wherein the consumer profile is configurable by an operator of the second computer.

16. The system of claim 11, wherein said consumer profile comprises a consumer ask price and said target profile comprises a bid price.

17. A method, comprising:

collecting data on a consumer computer;

receiving a targeted ad containing criteria and a bid price;

comparing said criteria with the data;

making an advertisement available on the computer if the criteria matches elements of the data and the bid price of the targeted ad is greater than or equal to a consumer ask price.

18. The method of claim 17, wherein said collecting, receiving, comparing, and displaying are performed locally on the consumer computer.

19. The method of claim 17, wherein said collected data comprises information that relates to consumer activities using a computer.

20. The method of claim 17 further comprising storing a targeted ad if the criteria does not match elements of the data or the bid price of the targeted ad is less than a consumer ask price.

21. A storage medium containing computer-readable instructions that are executable by a computer and cause the computer to:

log computer activities;

create a local consumer profile that comprises a first set of information;

receive a targeted advertisement containing a second set of information;

compare the first set of information to the second set of information; and

present the targeted advertisement on the computer if a required amount of the second set of information matches with the first set of information.

22. The storage medium of claim 21, wherein said local consumer profile further comprises a consumer ask price.

23. The storage medium of claim 21, wherein said first and second sets of information comprises computer activities related to consumers.

24. The storage medium of claim 21, wherein said computer-readable instructions further cause the computer to edit the local consumer profile according to input from an operator of the computer.

25. A system, comprising:

means for receiving a targeted ad;

means for comparing information embedded in the targeted ad with user controlled criteria pertaining to which ads are to be shown on the system;

showing the targeted ad if the targeted ad falls within the user specified criteria;

26. The system of claim 25 further comprising means for precluding the ad from being shown if the information does not fall within the user specified criteria.

27. The system of claim 25 wherein said user specified criteria comprises a price paid to a user of the system for viewing the targeted ad.