System and method for targeted advertising via commitment
First Claim
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1. A method of directed communication, comprising:
- sending targeted information to at least one of a plurality of computers, wherein the targeted information comprises a query;
receiving a proof after sending the targeted information, wherein the proof relates to an earlier commitment of a profile of data stored on one of the plurality of computers; and
using the proof to determine that the committed profile satisfied the query.
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Abstract
The disclosed embodiments relate to a system and method of advertising. The method may comprise sending a targeted advertisement to at least one of a plurality of computers, wherein the targeted advertisement comprises a query. Further, the method may comprise receiving a proof after sending the targeted advertisement, wherein the proof relates to an earlier commitment of a profile of data stored on one of the plurality of computers, and using the proof to determine that the committed profile satisfied the query.
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Citations
39 Claims
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1. A method of directed communication, comprising:
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sending targeted information to at least one of a plurality of computers, wherein the targeted information comprises a query;
receiving a proof after sending the targeted information, wherein the proof relates to an earlier commitment of a profile of data stored on one of the plurality of computers; and
using the proof to determine that the committed profile satisfied the query. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 32)
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12. A method of directed communication, comprising:
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collecting data on a computer;
performing a commitment relating to the data;
receiving a message containing criteria;
testing the criteria against the data;
making information available on the computer if the data satisfies the criteria; and
sending a proof relating to the data and commitment after receiving the message, the proof being for proving the criteria was met. - View Dependent Claims (13, 14, 15, 16, 17, 33, 34)
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18. A system for providing information, comprising:
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a computer for collecting data;
a committing module adapted to performing a commitment relating to the data;
a receiving module adapted to receive a targeted message containing criteria;
a testing module adapted to test the criteria against the data;
a matching module adapted to make an advertisement a message available on the computer if the data satisfies the criteria; and
a proof module adapted to send a proof relating to the data after receiving the targeted message, the proof being for proving the criteria was met. - View Dependent Claims (19, 20, 21, 22, 23, 35, 36)
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24. A computer, comprising:
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a display;
a CPU;
memory coupled to the CPU; and
an instruction storage medium coupled to the CPU, the instruction storage medium providing instructions executable by the CPU, whereby the computer logs user activities, creates a local user profile based on said user activities, performs a commitment based on the local user profile, and displays information on the display if a query of a targeted message is satisfied by the local user profile. - View Dependent Claims (37)
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25. A system for advertising, comprising:
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means for receiving a targeted message, the targeted message having display information capable of enablement and target criteria for testing against a profile, the profile relating to compiled data;
means for committing to the profile before enabling the display information;
means for testing the target criteria against the profile with the target criteria;
means for enabling the display information if the profile meets the target criteria; and
means for sending a proof that the criteria was met. - View Dependent Claims (26)
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27. A computer program, comprising:
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a tangible medium;
a collection module stored on the tangible medium, the collection module for collecting data;
a committing module stored on the tangible medium, the committing module adapted for performing a commitment relating to the data;
a receiving module stored on the tangible medium, the receiving module adapted to receive a communication containing criteria;
a testing module stored on the tangible medium, the testing module adapted to test the criteria against the data with the criteria;
a matching module stored on the tangible medium, the matching module adapted to make information available on a computer if the data matches the criteria; and
a proof module stored on the tangible medium, the proof module adapted to send a proof relating to the data after receiving the communication, the proof being for proving the criteria was met. - View Dependent Claims (28, 29, 30, 31, 38, 39)
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Specification