System and method for creating modular advertisements

• US 20050038700A1
• Filed: 08/11/2004
• Published: 02/17/2005
• Est. Priority Date: 08/12/2003
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Doemling, Marcus Frank, Matsuo, Peter J.
• Application Number:
  US10/915,910
• Publication Number:
  US 20050038700A1
• Time in Patent Office: Days
• US Class Current: 705/14.440
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A system and method for the development of online advertisements that are built up of a plurality of components and computer file format types, whose interactions, positioning, and other characteristics are flexibly defined and/or modified through a user interface.

Claims

1. A computer assisted method for creating multi-layer ads comprising the steps of:

selecting one or more ad components from a computerized storage medium;

defining one or more component attributes that specify how the said one or more ad components will be presented by a consumer display device;

defining one or more ad attributes that specify how the multi-layer ad as a whole will be presented by a consumer display device; and

creating computerized code that contains instructions for a consumer display device to present the said one or more ad components under the specifications of the said one or more component attributes and the said one or more ad attributes.

2. The computer assisted method for creating multi-layer ads of claim 1, wherein:

the step of selecting one or more ad components selects said ad components from a group consisting of standard web file formats.

3. The computer assisted method for creating multi-layer ads of claim 2, wherein;

the step of defining one or more component attributes specifies where on a users computer screen the computerized code will instruct the consumer display device to present one or more ad components; and

the step of defining one or more component attributes specifies when the computerized code will instruct the consumer display device to present one or more ad components.

4. The computer assisted method for creating multi-layer ads of claim 3, further comprising:

selecting of one or more events, to give reference to when the computerized code will instruct the consumer display device to present one or more ad components, from the group consisting of;

the triggering of a component;

the aborting of a component;

the user pointing the mouse cursor at a defined location;

the expiration of a defined time interval;

the user clicking a link; and

the user seeing a component for the n-th time, where n is a given integer parameter.

5. The computer assisted method for creating multi-layer ads of claim 1, wherein:

the step of the selecting one or more ad components selects from a group consisting of;

static graphical images;

animated graphics;

web pages;

surveys;

sounds;

videos;

new browser windows;

scripts; and

vector graphics.

6. The computer assisted method for creating multi-layer ads of claim 5, wherein:

the step of defining one or more component attributes to specify where on a users computer screen the computerized code will instruct the consumer display device to present one or more ad components selected from the group consisting of;

positioning the component relative to another component;

positioning the component relative to a user'"'"'s browser window;

positioning the component relative to the viewable area of a user'"'"'s screen; and

positioning the component relative the web page in which the content is displayed.

7. The computer assisted method for creating multi-layer ads of claim 3, further comprising:

facilitating the step of defining one or more component attributes by displaying a preview of the display resulting from the instruction of the consumer display device by the computerized code that contains instructions for a consumer display device to present the said one or more ad components under the specifications of the said one or more component attributes.

8. The computer assisted method for creating multi-layer ads of claim 3, wherein;

the step of defining one or more component attributes in order to specify when the computerized code will instruct the consumer display device to present one or more ad components includes selecting one or more events from a plurality of events to give reference to when the computerized code will instruct the consumer display device to present one or more ad components.

9. The computer assisted method for creating multi-layer ads of claim 8, wherein;

the step of selecting one or more events to give reference to when the computerized code will instruct the consumer display device to present one or more ad components specifies the presentation of another of the one or more ad components as said event.

10. The computer assisted method for creating multi-layer ads of claim 8, wherein;

the step of selecting one or more events to give reference to when the computerized code will instruct the consumer display device to present one or more ad components selects the aborting of the presentation of another of the one or more ad components as said event.

11. The computer assisted method for creating multi-layer ads of claim 8, wherein;

the step of selecting one or more events to give reference to when the computerized code will instruct the consumer display device to present one or more ad components selects the user pointing a computerized pointing device at a defined location as said event.

12. The computer assisted method for creating multi-layer ads of claim 8, wherein:

the step of selecting one or more events to give reference to when the computerized code will instruct the consumer display device to present one or more ad components selects the expiration of a defined time interval as said event.

13. The computer assisted method for creating multi-layer ads of claim 8, wherein:

the step of selecting one or more events to give reference to when the computerized code will instruct the consumer display device to present one or more ad components selects the user clicking a link as said event.

14. The computer assisted method for creating multi-layer ads of claim 8, wherein:

the step of selecting one or more events to give reference to when the computerized code will instruct the consumer display device to present one or more ad components selects the presentation of any of the one or more ad components for the n-th time, where n is a given integer parameter, as said event.

15. The computer assisted method for creating multi-layer ads of claim 8, further comprising:

uploading ad components; and

storing the said uploaded ad components in a computerized storage medium.

16. The computer assisted method for creating multi-layer ads of claim 8, further comprising:

the recording and storage of said component attributes and ad attributes in a computerized storage medium such that said component attributes and ad attributes can be loaded to serve as default settings.

17. The computer assisted method for creating multi-layer ads of claim 8, further comprising:

creating the computerized code in such a way that a user'"'"'s interactions with the ad components are tracked for the purpose of later displaying said interactions data for analysis.

18. A computer assisted method for creating multi-layer ads comprising the steps of:

uploading one or more ad components;

selecting one or more ad components;

defining component attributes that specify how and when the said selected one or more input components will be presented in a computerized platform;

defining ad attributes of the multi-layer ad as a whole; and

generating a computerized representation of the multi-layer ad that is comprised of the selected one or more ad components with said component attributes and said ad attributes.

19. A system of creating multi-layer ads comprising:

an authoring module enabling the assembly of multiple ad components made up of varying computer file format types; and

a media storage module for storing the ad components as computer files.

20. The system of creating multi-layer ads of claim 19, wherein the authoring module comprises:

an ad component upload module;

an ad component options module for specifying one or more component attributes that specify how the said one or more ad components will be presented by a consumer display device;

an ad options module for specifying one or more ad attributes that specify how the multi-layer ad as a whole will be presented by a consumer display device;

an ad component selection module to aid in specifying which ad components the ad component options module and the ad options module are referencing;

a code generation module for creating computerized code that contains instructions for a consumer display device to present the said one or more ad components under the specifications of said one or more component attributes and said one or more ad attributes; and

a media storage module for storing the component attributes and ad attributes.

21. The system of claim 20 wherein the ad component upload module automatically modifies ad components to enable user interactions with the ad component to be tracked.

22. The system of claim 20 wherein the ad component options module includes:

A plurality of predefined options used to specify one or more component attributes to specify where on a users computer screen the computerized code will instruct the consumer display device to present the ad components; and

A plurality of predefined options used to specify one or more component attributes to specify when the computerized code will instruct the consumer display device to present one or more ad components.

23. The system of claim 22 wherein the plurality of predefined options used to specify one or more component attributes to specifies where on a users computer screen the computerized code will instruct the consumer display device to present the one or more ad components are selected from the group consisting of:

the option to position the component relative to another component;

the option to position the component relative to a user'"'"'s browser window;

the option to position the component relative to the viewable area of a user'"'"'s screen; and

the option to position the component relative the web page in which the content is displayed.

24. The system of claim 22 wherein the plurality of predefined options used to specify one or more component attributes to specify when the computerized code will instruct the consumer display device to present one or more ad components are selected from the group consisting of:

the triggering of a component;

the aborting of a component;

the user pointing the mouse cursor at a defined location;

the expiration of a defined time interval;

the user clicking a link; and

the user seeing a component for the n-th time, where n is a given integer parameter.

25. The system of claim 22 wherein the authoring module further comprises:

a system to present a preview of the multi-layer ad in the context of any web page under the specifications of the said one or more component attributes.

26. The system of claim 22 where in the code generation module automatically modifies the multi-layer ad to enable interactions with the multi-layer ad to be tracked.

27. The system of claim 20 wherein the authoring module further comprises an ad component interaction module for specifying interaction attributes that specify the result of a user'"'"'s interactions with the one or more ad components.

28. The system of claim 27 wherein the user interactions are selected from the group consisting of:

moving the mouse cursor or other pointing device over a defined region of the ad component;

clicking with the mouse or other pointing device on a defined region of the ad component;

double-clicking with the mouse or other pointing device on a defined region of the ad component;

removing the mouse cursor or other pointing device from a region of the ad component; and

pressing or releasing a particular key sequence on the keyboard.

29. The system of claim 27 wherein the results of the user'"'"'s interactions are selected from the group consisting of:

the aborting of the ad component;

the outputting of the ad component on a specific output device;

the outputting of another ad component on a specific output device;

the triggering of another ad component; and

the aborting of another ad component.

30. A system for creating multi-layer ads comprising:

an ad component upload module;

an ad component selection module for selecting which ad components are to be used for the multi-layer ad;

an ad component options module for specifying a plurality of attributes of each ad component;

an ad options module for specifying a plurality of attributes of the multi-layer ad as a whole;

an ad component interaction module for defining how a viewer of the multi-layer ad can interact with the ad component;

a code generation module for creating a computerized representation of the multi-layer ad based on the selected ad components, their respective component attributes, the ad attributes for the multi-layer ad as a whole and the definitions for the ad component interactions; and

a media storage module for storing ad components, ad component attributes, multi-layer ad options, and ad component interactions.