Method and system for dynamically generating electronic communications
First Claim
Patent Images
1. A method for providing content into electronic communications comprising:
- sending an electronic communication to a recipient;
receiving at least one indicator that the electronic communication has been opened by the recipient; and
providing content to the opened electronic communication in response to receiving the at least one indicator that the electronic communication has been opened.
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Accused Products
Abstract
The present invention relates to generating time relevant content for electronic communications, such as electronic mail (e-mail). The time relevant content is delivered when the electronic communications are acknowledged by the recipient based upon receipt of an electronic indicator, such as a returned request(s), at a home server. In the case of electronic mail, the time relevant content is dynamic, as it is assembled at the time the e-mail is opened, as opposed to the time when the e-mail is sent, as is the case with conventional or static e-mail and other similar electronic communications.
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Citations
78 Claims
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1. A method for providing content into electronic communications comprising:
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sending an electronic communication to a recipient;
receiving at least one indicator that the electronic communication has been opened by the recipient; and
providing content to the opened electronic communication in response to receiving the at least one indicator that the electronic communication has been opened. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method for providing content into electronic communications comprising:
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sending an electronic communication to a recipient;
receiving at least one indicator that the electronic communication has been opened by the recipient; and
providing content to the opened electronic communication in response to receiving the at least one indicator that the electronic communication has been opened, the content determined from at least one keyword that is taken from the at least one indicator. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method for providing content into electronic communications comprising:
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sending an electronic communication to a recipient;
receiving at least one indicator that the electronic communication has been opened by the recipient; and
providing content to the opened electronic communication in response to receiving the at least one indicator that the electronic communication has been opened, the content including data, that upon being activated, provides a browsing application associated with the opened electronic communication with at least one uniform resource locator for at least one target web site. - View Dependent Claims (32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44)
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45. A method for providing content into electronic communications comprising:
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sending an electronic communication to a recipient;
receiving at least one indicator that the electronic communication has been opened by the recipient; and
providing content to the opened electronic communication in response to receiving the at least one indicator that the electronic communication has been opened, including;
obtaining at least one keyword from the at least one indicator;
obtaining content associated with content providers for the at least one keyword in an order based on a predetermined priority of the content providers at the time the content is obtained; and
providing the content associated with at least one content provider to the opened electronic communication in accordance with the order based on the predetermined priority, the content associated with each content provider including data, that upon being activated, provides a browsing application associated with the opened electronic communication with at least one uniform resource locator for at least one target web site. - View Dependent Claims (46, 47, 48, 49, 50, 51, 52, 53, 54)
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55. A system for providing content to electronic communications comprising:
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at least one means for sending an electronic communication, the electronic communication including at least one request;
means for receiving at least a portion of the at least one request from the electronic communication once the electronic communication has been opened;
means for providing content to the opened electronic communication, including;
means responsive to the receipt of at least a portion of the request;
means for obtaining content from at least one source based on at least one keyword obtained from the at least a portion of the received request, the content including data, that upon being activated, provides a browsing application associated with the opened electronic communication, with at least one uniform resource locator for at least one target web site; and
means for sending at least a portion of the obtained content including the activatable data to the opened electronic communication. - View Dependent Claims (56, 57, 58, 59, 60, 61, 62, 63, 64, 65)
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66. An apparatus for providing content to electronic communications comprising:
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at least one storage media; and
a processor programmed to;
send an electronic communication to a recipient;
receive a first indicator that the electronic communication has been opened by the recipient;
respond to receiving the first indicator that the electronic communication has been opened by obtaining content including a plurality of listings from at least one source as determined from at least one keyword that is taken from the first indicator, each of the listings associated with at least one entity, and including first data that directs a browsing application to at least one target web site;
store the plurality of listings in the at least one storage media; and
send at least one image representing the at least one listing of the plurality of listings and second data for the at least one listing being sent, the second data such that when it is activated accesses the first data for the at least one listing, to the opened electronic communication. - View Dependent Claims (67, 68, 69, 70)
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71. An apparatus for providing content to electronic communications comprising:
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means for sending an electronic communication to a recipient;
means for receiving at least one indicator that the electronic communication has been opened by the recipient; and
means for providing content to the opened electronic communication in response to receiving the at least one indicator that the electronic communication has been opened, the content including data for directing a browser associated with the opened electronic communication to at least one target web site, the content providing means including;
means for obtaining at least one keyword from the at least one indicator; and
means for obtaining content based on the at least one keyword. - View Dependent Claims (72, 73, 74, 75, 76, 77, 78)
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Specification