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Internet-based system and method for distributing interstitial advertisements

  • US 20050038900A1
  • Filed: 08/14/2003
  • Published: 02/17/2005
  • Est. Priority Date: 08/14/2003
  • Status: Active Grant
First Claim
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1. A method for placing rich media interstitial advertisements on Internet websites comprising the following steps:

  • selecting a record of data pertaining to one or more advertisement files previously stored in electronic format in one or more storage locations within a computer system having an Internet communications advertisement server for display to a website user upon commencement of a specified interstitial space in a website, storing as a record in a relational database of a dispatcher server the uniform resource locator address for the website location where said one or more selected advertisement files will be displayed, the uniform resource locator address identifier data string representing the record in said one or more storage locations that contains said one or more selected advertisement files as well as the uniform resource locator address for each go-to web page where the advertisement viewer will be directed depending on said advertisement viewer'"'"'s activity with respect to said advertisement, for retrieval and execution when said website user clicks on a link to said go-to page, and placing on said website a data string that, when clicked upon by a website user, launches said dispatcher server database record upon website user action reaching said website interstitial space, which in turn loads the selected advertisement file from its storage location and passes said go-to page parameters, causing said one or more selected advertisement files to be displayed to said website user and then directing said website user to said go-to web page(s) depending on said advertisement viewer'"'"'s activity with respect to said advertisement.

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