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Method of optimising content presented to a user within a communication network

  • US 20050038914A1
  • Filed: 05/16/2002
  • Published: 02/17/2005
  • Est. Priority Date: 05/17/2001
  • Status: Abandoned Application
First Claim
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1. A method of optimising content presented to a user within a communications network, wherein the user establishes a session with the communications network and generates one or more session events during that session, the method including the step of:

  • at least once during that session comparing past performance as a traffic stream of multiple sources of content that could be presented to a user to predetermine traffic performance criteria, to enable content to be presented to the user from a content source meeting the predetermined traffic performance criteria.

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