Method and apparatus for advertising assessment using location and temporal information
First Claim
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1. A method comprising the acts of:
- providing a portable computing device;
determining a geographical location of the device;
storing the geographical location;
transmitting from a remote location to the device a marketing communication that relates to the determined location;
providing the transmitted marketing communication to a user of the device;
determining, by the device, a behavior of the user subsequent to the provision of the marketing communication; and
transmitting information concerning the determined behavior from the device.
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Abstract
Advertisements or other announcements are transmitted from a head end to a user through a Global Positioning System (GPS) enabled or other location-aware portable device. The device also transmits locational and temporal information back to the head end. The system gathers data pertaining to the effectiveness of advertisements being communicated to the user, for example, it can be determined if the user visited the advertised business premises after listening to or watching a particular advertisement. Such gathered data allows advertisers to measure the direct impact of their advertisements.
125 Citations
47 Claims
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1. A method comprising the acts of:
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providing a portable computing device;
determining a geographical location of the device;
storing the geographical location;
transmitting from a remote location to the device a marketing communication that relates to the determined location;
providing the transmitted marketing communication to a user of the device;
determining, by the device, a behavior of the user subsequent to the provision of the marketing communication; and
transmitting information concerning the determined behavior from the device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A portable computing device comprising:
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a wireless transceiver;
a locator;
an output portion;
storage; and
a processor operatively connected to each of the wireless transceiver, locator, output portion and storage, wherein the processor receives from the locator an indication of a geographical location of the apparatus, receives from the wireless transceiver a marketing communication transmitted to the wireless transceiver and controls output of the marketing communication on the output portion, determines subsequent behavior of a user, and stores the information concerning the subsequent behavior in the storage. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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40. A method comprising the acts of:
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providing a portable computing device;
determining a geographical location of the device;
providing the device with a plurality of marketing communications for a user in response to the determined geographical location;
determining, by the device, behavior of the user subsequent to the provision of the marketing communication to the user; and
storing information concerning the determined behavior. - View Dependent Claims (41, 42, 43, 44, 45, 46, 47)
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Specification