Using page-view data to project demand for an item
First Claim
Patent Images
1. A method in a computing system for projecting future purchasing activity for a selected item, comprising:
- compiling historical browsing data indicating, for each of a plurality of foregoing time periods, a level of item browsing activity performed with respect to the selected item;
generating from the compiled historical browsing data a first projection of future purchasing activity levels with respect to the selected item;
compiling historical purchasing data indicating, for each of a plurality of foregoing time periods, a level of item purchasing activity performed with respect to the selected item;
generating from the compiled historical purchasing data a second projection of future purchasing activity levels with respect to the selected item; and
blending the generated first and second projections of future purchasing activity levels with respect to the selected item to generate a third projection of future purchasing activity levels with respect to the selected item.
1 Assignment
0 Petitions
Accused Products
Abstract
A facility for projecting future purchasing activity for a selected item being offered for sale by a merchant is described. The facility retrieves data indicating, during each plurality of past times, an observed level of browsing activity performed at the merchant with respect to the selected item. The facility transforms the retrieved data into a projection of future purchasing activity at the merchant for the selected item.
-
Citations
36 Claims
-
1. A method in a computing system for projecting future purchasing activity for a selected item, comprising:
-
compiling historical browsing data indicating, for each of a plurality of foregoing time periods, a level of item browsing activity performed with respect to the selected item;
generating from the compiled historical browsing data a first projection of future purchasing activity levels with respect to the selected item;
compiling historical purchasing data indicating, for each of a plurality of foregoing time periods, a level of item purchasing activity performed with respect to the selected item;
generating from the compiled historical purchasing data a second projection of future purchasing activity levels with respect to the selected item; and
blending the generated first and second projections of future purchasing activity levels with respect to the selected item to generate a third projection of future purchasing activity levels with respect to the selected item. - View Dependent Claims (2, 3, 4, 5)
-
-
6. A computer-readable medium whose contents cause a computing system to project future purchasing activity for a selected item by:
-
compiling historical browsing data indicating, for each of a plurality of foregoing time periods, a level of item browsing activity performed with respect to the selected item;
generating from the compiled historical browsing data a first projection of future purchasing activity levels with respect to the selected item;
compiling historical purchasing data indicating, for each of a plurality of foregoing time periods, a level of item purchasing activity performed with respect to the selected item;
generating from the compiled historical purchasing data a second projection of future purchasing activity levels with respect to the selected item; and
blending the generated first and second projections of future purchasing activity levels with respect to the selected item to generate a third projection of future purchasing activity levels with respect to the selected item.
-
-
7. A method in a computing system for projecting future purchasing activity for a selected item being offered for sale by a merchant, comprising:
-
retrieving data indicating, during each of a plurality of past time periods, an observed level of browsing activity performed by users with respect to the selected item; and
transforming the retrieved data into a projection of future purchasing activity at the merchant for the selected item. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
-
-
23. A computing system for projecting future purchasing activity for a selected item being offered for sale on a merchant'"'"'s web site, comprising:
-
a retrieval subsystem that retrieves data indicating, during each of a plurality of past time periods, an observed level of browsing activity performed by users with respect to the selected item; and
a transformation subsystem that transforms the retrieved data into a projection of future purchasing activity at the merchant for the selected item. - View Dependent Claims (24, 25)
-
- 26. One or more computer memories collectively containing an item purchasing activity forecasting data structure comprising, for a selected item, for each of a series of past times, an indication of a level of item browsing activity observed to take place with respect to the selected item, such that the contents of the data structure may be used to project future purchasing activity with respect to the selected item.
- 33. One or more computer memories collectively containing an item purchasing activity forecast data structure comprising, for a selected item, for each of a series of future times, an indication of a level of purchasing activity expected to take place with respect to the selected item, based at least in part upon a quantification of browsing activity previously observed with respect to the selected item.
-
36. One or more computer memories collectively containing a browsing action weighting data structure comprising, for each of a plurality of different types of item browsing actions, a indication of a weight to be attributed to item browsing actions of the type in projecting future demand based upon the occurrences of item browsing actions of the type.
Specification