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System for Influence Network Marketing

  • US 20050049908A2
  • Filed: 02/27/2004
  • Published: 03/03/2005
  • Est. Priority Date: 08/31/1999
  • Status: Abandoned Application
First Claim
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1. A method for marketing an innovation to a plurality of members in a target community comprising the steps of:

  • determining with a computer an influence network for the plurality of members in the target community, said influence network mapping relationships between members in the target community, said influence network mapping at least a communication structure of the target community;

    identifying with a computer opinion leaders from among the members in the influence network, each opinion leader having influence over other members in the target community, each opinion leader being identified based on a threshold amount of influence;

    presenting the innovation to the opinion leaders, said presenting occurring after said determining and said identifying; and

    assisting with dispersion of evaluations of the innovation from opinion leaders to the members in the target community by using the influence network.

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