×

Selecting among advertisements competing for a slot associated with electronic content delivered over a network

  • US 20050049915A1
  • Filed: 08/25/2003
  • Published: 03/03/2005
  • Est. Priority Date: 08/25/2003
  • Status: Active Grant
First Claim
Patent Images

1. A method for determining which advertisements to include with electronic content delivered to users over a network, the method comprising the steps of:

  • storing sequence information that indicates a sequence for a plurality of advertisements, wherein each of said plurality of advertisements is associated with corresponding delivery criteria;

    receiving a request to provide over said network a piece of electronic content that includes a slot for an advertisement;

    comparing slot attributes of said slot with delivery criteria of said advertisements to determine a subset of said plurality of advertisements which qualify for inclusion in said slot; and

    from said subset of advertisements, selecting an advertisement to include in the slot based, at least in part, on relative positions, within said sequence, of the advertisements in said subset.

View all claims
  • 9 Assignments
Timeline View
Assignment View
    ×
    ×