Systems and methods for determining user actions
First Claim
Patent Images
1. A method for tracking user actions, comprising:
- identifying a user action;
generating a cookie in response to the user action, the cookie being associated with an advertiser;
transmitting the cookie to the user; and
receiving the cookie from the user in response to an other action by the user.
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Abstract
A system tracks user actions associated with a displayed advertisement. The system may generate a cookie in response to a user action, such as an ad click, and transmit the cookie to the user. The cookie may be associated with a particular advertiser. The system may then determine whether other actions performed by the user resulted from the advertisement.
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Citations
34 Claims
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1. A method for tracking user actions, comprising:
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identifying a user action;
generating a cookie in response to the user action, the cookie being associated with an advertiser;
transmitting the cookie to the user; and
receiving the cookie from the user in response to an other action by the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A system for detecting user actions, comprising:
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means for generating a cookie in response to a user action associated with an advertisement provided to the user; and
means for determining that a conversion resulted from the advertisement. - View Dependent Claims (20)
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21. A computer-readable medium that stores instructions executable by at least one processor to perform a method for tracking user actions, the computer-readable medium comprising:
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instructions for generating a cookie in response to a first user action, the cookie being associated with an advertiser;
instructions for receiving the cookie from the user in response to a second action by the user; and
instructions for determining whether a conversion resulted from the advertisement based at least in part on receipt of the cookie.
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22. A server comprising:
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a memory; and
a processor configured to;
receive at least one cookie in response to a user action, the cookie being associated with an advertiser, store the at least one cookie in the memory, receive a conversion indication associated with the advertiser, and determine whether the conversion resulted from an advertisement associated with the advertiser based at least in part on the stored cookie. - View Dependent Claims (23)
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24. A method for enabling tracking of users'"'"' actions, comprising:
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providing a conversion tracking option to an advertiser;
receiving a selection from the advertiser, the selection indicating that the advertiser wishes to enable tracking of users'"'"' actions for at least one account associated with the advertiser; and
enabling tracking for the at least one account. - View Dependent Claims (25)
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26. A method for tracking user actions, comprising:
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providing an ad to a user;
receiving an ad click associated with the ad;
generating a cookie in response to the ad click;
transmitting the cookie to the user;
receiving information in response to a user action, the information indicating that the user performed a conversion associated with an advertiser; and
determining whether the conversion resulted from the ad. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33)
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34. A method, comprising:
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selecting an ad associated with an advertiser;
receiving a cookie in response to the selection;
performing a conversion associated with the advertiser;
determining whether an identifier associated with the cookie matches an identifier on a web page associated with the conversion; and
transmitting the cookie when the identifiers match.
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Specification