System and method for analyzing marketing efforts
First Claim
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1. A resource system for providing market insights comprising:
- a transaction database server that includes a transaction database and a first customer information database, wherein;
the transaction database configured to store at least card transaction data;
the first customer information database configured to store at least customer and household information identifying card holders; and
the transaction database is coupled to and interacts with the first customer information database to associate the customer and household identification information with the card transaction data;
a card analytical services component that includes a plurality of reporting and analytical modules, the analytical modules providing marketing analyses based at least on the interaction between the transaction database and the first customer information database, and the reporting modules provide marketing-related reports based at least on the marketing analyses provided by the analytical modules;
a panel card component configured to create a transaction questionnaire based at least on the card transaction data from the transaction database and to receive responses to the questionnaire; and
a value shopper component configured to provide targeted sales programs to customers identified based at least on the marketing analyses, the marketing-related reports, the questionnaire, and the associated responses to the questionnaire.
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Abstract
The present invention relates to a method and system for evaluating the cause and effect of advertising and marketing programs using card transaction data. In one embodiment, access is provided to voluminous card-holder transaction data detailing accurate-to-the-penny transaction amounts, twenty-four hour active customers, and a multi-year transaction history per customer. Furthermore, such data is captured in real-time, and due to the sample size, can provide granular, statistically significant information at a local level for client and merchant coverage.
520 Citations
20 Claims
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1. A resource system for providing market insights comprising:
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a transaction database server that includes a transaction database and a first customer information database, wherein;
the transaction database configured to store at least card transaction data;
the first customer information database configured to store at least customer and household information identifying card holders; and
the transaction database is coupled to and interacts with the first customer information database to associate the customer and household identification information with the card transaction data;
a card analytical services component that includes a plurality of reporting and analytical modules, the analytical modules providing marketing analyses based at least on the interaction between the transaction database and the first customer information database, and the reporting modules provide marketing-related reports based at least on the marketing analyses provided by the analytical modules;
a panel card component configured to create a transaction questionnaire based at least on the card transaction data from the transaction database and to receive responses to the questionnaire; and
a value shopper component configured to provide targeted sales programs to customers identified based at least on the marketing analyses, the marketing-related reports, the questionnaire, and the associated responses to the questionnaire. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for providing market insights comprising:
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receiving card transaction data from purchases made with stored-value cards;
receiving customer and household information identifying card holders of stored-value cards;
assessing the card transaction data and the customer and household information to assign the customer and household information to the card transaction data;
providing marketing analyses based at least on the assessing;
providing marketing-related reports based at least on the provided marketing analyses;
generating a transaction questionnaire based at least on the received card transaction data;
receiving at least a response to the transaction questionnaire; and
providing a targeted sales program based at least on the marketing analyses, the marketing-related reports, the questionnaire, and the at least one response to the questionnaire. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification