Consumer behavior information collecting system, consumer behavior information collecting method, and consumer behavior information collecting program

• US 20050059412A1
• Filed: 08/17/2004
• Published: 03/17/2005
• Est. Priority Date: 08/20/2003
• Status: Abandoned Application

• Current Assignee: NEC Corporation
• Original Assignee: NEC Corporation
• Inventors: Hosokawa, Taisuke
• Application Number:
  US10/919,344
• Publication Number:
  US 20050059412A1
• Time in Patent Office: Days
• US Class Current: 455/456.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A consumer behavior information collecting system is provided which is capable of easily and widely collecting information about positions of consumers. A portable terminal transmits position information to an information management center. The information management center accumulates received position information and increases the number of points being kept by a user based on frequency of transmission of position information and presents information about merchandise that corresponds to the number of points being kept by the user and meets conditions set by the user. The information management center, when having received merchandise selected information from a portable terminal, determines supply of requested merchandise in consideration of the number of points, performs specified statistical processing according to accumulated position information and corresponding time information and personal information of the user, and produces behavior information to be used for marketing research and a like.

Claims

1. A consumer behavior information collecting system comprising:

two or more mobile terminals to be used by two or more consumers; and

an information processing device to be used by a behavior information collector who collects behavior information of said two or more consumers;

wherein said two or more mobile terminals are connected via a network to said information processing device;

wherein each of said two or more mobile terminals comprises;

a GPS (Global Positioning System) signal receiving unit to receive radio signals from GPS satellites;

a position information acquiring unit to acquire position information of each of said two or more mobile terminals according to said radio signals; and

a position information transmitting unit to transmit said position information via said network to said information processing device; and

wherein said information processing device comprises;

a behavior information acquiring unit to acquire said position information transmitted via said network from each of said two or more mobile terminals and to obtain behavior information of each of said two or more consumers; and

a bonus paying processing unit to pay a bonus to each of said two or more consumers in exchange for supply of said position information.

2. The consumer behavior information collecting system according to claim 1, wherein said behavior information obtained by said behavior information acquiring unit is supplied to an information receiver in exchange for a specified counter value.

3. The consumer behavior information collecting system according to claim 1, wherein said bonus paying processing unit presents contents of said bonus depending on a degree of contribution of said position information transmitted from each of said two or more mobile terminals for collection of said behavior information.

4. The consumer behavior information collecting system according to claim 3, wherein said bonus paying processing unit issues, as said bonus, service points that can be appropriated for a part or whole of a counter value of specified merchandise or service, in accordance with the degree of said contribution.

5. The consumer behavior information collecting system according to claim 3, wherein said bonus paying processing unit determines contents of said bonus to be presented depending on frequency of receiving said position information fed from each of said two or more mobile terminals.

6. The consumer behavior information collecting system according to claim 1, wherein said behavior information acquiring unit produces said behavior information of each of said two or more consumers, according to said position information, corresponding time information, and personal information of corresponding consumer.

7. The consumer behavior information collecting system according to claim 1, wherein each of said two or more mobile terminals transmits, together with said position information, additional information about at least consuming actions of each of said two or more consumers to said behavior information acquiring unit.

8. The consumer behavior information collecting system according to claim 1, wherein said behavior information acquiring unit performs specified statistical processing including a summing process according to the accumulated position information of a great number of said consumers to produce said behavior information of said two or more consumers.

9. The consumer behavior information collecting system according to claim 1, wherein said bonus paying processing unit, when each of said two or more mobile terminals is located within a specified area, supplies service information, as said bonus, to each of said two or more mobile terminals.

10. The consumer behavior information collecting system according to claim 9, wherein said bonus paying processing unit supplies said service information fed from a service information supplier and advertisement information of said service information supplier to each of said two or more mobile terminals in exchange for a specified counter value.

11. A consumer behavior information collecting method comprising:

a process of connecting two or more mobile terminals to be used by two or more consumers, via a network, to an information processing device to be used by a behavior information collector who collects behavior information of said two or more consumers;

wherein each of said two or more mobile terminals performs GPS signal receiving processing to receive radio signals fed from GPS satellites, position information acquiring processing to acquire position information of each of said two or more mobile terminals according to said radio signals, and position information transmitting processing to transmit said position information via said network to said information processing device; and

wherein said information processing device performs behavior information acquiring processing to acquire said position information transmitted via said network from each of said two or more mobile terminals and to obtain behavior information of said two or more consumers and bonus paying processing to pay a bonus to said two or more consumers in exchange for supply of said position information.

12. The consumer behavior information collecting method according to claim 11, wherein said behavior information acquired by said behavior information acquiring processing is supplied to an information supplier in exchange for a specified counter value.

13. The consumer behavior information collecting method according to claim 11, wherein said information processing device, by said bonus paying processing, presents contents of said bonus in accordance with a degree of contribution of said position information transmitted from each of said two or more mobile terminals for collection of said behavior information.

14. The consumer behavior information collecting method according to claim 13, wherein said information processing device, by said bonus paying processing, issues, as said bonus, service points that can be appropriated for a part or whole of a counter value of specified merchandise or service, in accordance with the degree of said contribution.

15. The consumer behavior information collecting method according to claim 13, wherein said information processing device, by said bonus paying processing, determines contents of said bonus to be presented depending on frequency of receiving said position information to be fed from each of said two or more mobile terminals.

16. The consumer behavior information collecting method according to claim 11, wherein said information processing device, by said behavior information acquiring processing, produces said behavior information of each of said two or more consumers, according to said position information, corresponding time information, and personal information of corresponding consumer.

17. The consumer behavior information collecting method according to claim 11, wherein each of said two or more mobile terminals, by said position information transmitting processing, transmits, together with said position information, additional information about at least consuming actions of each of said consumers to said information processing device.

18. The consumer behavior information collecting method according to claim 11, wherein said information processing device, by said behavior information acquiring processing, performs specified statistical processing including a summing process according to the accumulated position information of a great number of said consumers to produce said behavior information of said two or more consumers.

19. The consumer behavior information collecting method according to claim 11, wherein said information processing device, by said bonus paying processing, when each of said two or more mobile terminals is located within a specified area, supplies service information, as said bonus, to each of said two or more mobile terminals.

20. The consumer behavior information collecting method according to claim 19, wherein said information processing device, by said bonus paying processing, supplies said service information fed from a service information supplier and advertisement information of said service information supplier to each of said two or more mobile terminals in exchange for a specified counter value.

21. A consumer behavior information collecting system comprising:

two or more mobile terminals to be used by two or more consumers; and

an information processing device to be used by a behavior information collector who collects behavior information of said two or more consumers;

wherein said two or more mobile terminals are connected via a network to said information processing device;

wherein each of said two or more mobile terminals comprises;

a GPS (Global Positioning System) signal receiving means to receive radio signals from GPS satellites;

a position information acquiring means to acquire position information of each of said two or more mobile terminals according to said radio signals; and

a position information transmitting means to transmit said position information via said network to said information processing device; and

wherein said information processing device comprises;

a behavior information acquiring means to acquire said position information transmitted via said network from each of said two or more mobile terminals and to obtain behavior information of each of said two or more consumers; and

a bonus paying processing means to pay a bonus to each of said two or more consumers in exchange for supply of said position information.

22. The consumer behavior information collecting system according to claim 21, wherein said behavior information obtained by said behavior information acquiring means is supplied to an information receiver in exchange for a specified counter value.

23. The consumer behavior information collecting system according to claim 21, wherein said bonus paying processing means presents contents of said bonus depending on a degree of contribution of said position information transmitted from each of said two or more mobile terminals for collection of said behavior information.

24. The consumer behavior information collecting system according to claim 23, wherein said bonus paying processing means issues, as said bonus, service points that can be appropriated for a part or whole of a counter value of specified merchandise or service, in accordance with the degree of said contribution.

25. The consumer behavior information collecting system according to claim 23, wherein said bonus paying processing means determines contents of said bonus to be presented depending on frequency of receiving said position information fed from each of said two or more mobile terminals.

26. The consumer behavior information collecting system according to claim 21, wherein said behavior information acquiring means produces said behavior information of each of said two or more consumers, according to said position information, corresponding time information, and personal information of corresponding consumer.

27. The consumer behavior information collecting system according to claim 21, wherein each of said two or more mobile terminals transmits, together with said position information, additional information about at least consuming actions of each of said two or more consumers to said behavior information acquiring means.

28. The consumer behavior information collecting system according to claim 21, wherein said behavior information acquiring means performs specified statistical processing including a summing process according to the accumulated position information of a great number of said consumers to produce said behavior information of said two or more consumers.

29. The consumer behavior information collecting system according to claim 21, wherein said bonus paying processing means, when each of said two or more mobile terminals is located within a specified area, supplies service information, as said bonus, to each of said two or more mobile terminals.

30. The consumer behavior information collecting system according to claim 29, wherein said bonus paying processing means supplies said service information fed from a service information supplier and advertisement information of said service information supplier to each of said two or more mobile terminals in exchange for a specified counter value.

31. A consumer behavior information collecting program to have a computer execute a consumer behavior information collecting method, the method comprising:

a process of connecting two or more mobile terminals to be used by two or more consumers, via a network, to an information processing device to be used by a behavior information collector who collects behavior information of said two or more consumers;

wherein each of said two or more mobile terminals performs GPS signal receiving processing to receive radio signals fed from GPS satellites, position information acquiring processing to acquire position information of each of said two or more mobile terminals according to said radio signals, and position information transmitting processing to transmit said position information via said network to said information processing device; and

wherein said information processing device performs behavior information acquiring processing to acquire said position information transmitted via said network from each of said two or more mobile terminals and to obtain behavior information of said two or more consumers and bonus paying processing to pay a bonus to said two or more consumers in exchange for supply of said position information.

32. The consumer behavior information collecting program according to claim 31, wherein said behavior information acquired by said behavior information acquiring processing is supplied to an information supplier in exchange for a specified counter value.

33. The consumer behavior information collecting program according to claim 31, wherein said information processing device, by said bonus paying processing, presents contents of said bonus in accordance with a degree of contribution of said position information transmitted from each of said two or more mobile terminals for collection of said behavior information.

34. The consumer behavior information collecting program according to claim 33, wherein said information processing device, by said bonus paying processing, issues, as said bonus, service points that can be appropriated for a part or whole of a counter value of specified merchandise or service, in accordance with the degree of said contribution.

35. The consumer behavior information collecting program according to claim 33, wherein said information processing device, by said bonus paying processing, determines contents of said bonus to be presented depending on frequency of receiving said position information to be fed from each of said two or more mobile terminals.

36. The consumer behavior information collecting program according to claim 31, wherein said information processing device, by said behavior information acquiring processing, produces said behavior information of each of said two or more consumers, according to said position information, corresponding time information, and personal information of corresponding consumer.