System and method for editing existing footage to generate and distribute advertising content to retail locations

• US 20050060362A1
• Filed: 06/12/2004
• Published: 03/17/2005
• Est. Priority Date: 10/17/2002
• Status: Active Grant

• Current Assignee: NExT-e Solutions, Inc.
• Original Assignee: Martin A. Amadio, Peter G. Goldring, Robert I. Wolinsky, Stanley Kirshenbaum
• Inventors: Amadio, Martin A., Kirshenbaum, Stanley, Wolinsky, Robert I., Goldring, Peter G.
• Granted Patent: US 7,613,630 B2
• Time in Patent Office: Days
• US Class Current: 709/200
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system and method for displaying content at a business establishment. The system includes a local network in communication with a content delivery system. The local network includes an electronic device, a communication channel, and one or more electronic displays located in relation to one or more products being sold by the business establishment. The electronic device is operable to distribute content derived from existing footage received from the content delivery system in accordance with a playlist identifying the content to be displayed at the business establishment.

Claims

1. A system for displaying content at a business establishment, said system comprising:

a local network in communication with a content delivery system, said local network including an electronic device, a communication channel, and one or more electronic displays located in relation to one or more products being sold by the business establishment, the electronic device operable to distribute content derived from existing footage received from the content delivery system in accordance with a playlist identifying the content to be displayed at the business establishment.

2. The system according to claim 1, wherein the electronic device is a server.

3. The system according to claim 2, wherein the server manages a playlist received from the content delivery system.

4. The system according to claim 1, wherein the content delivery system is in communication with a video editing system operable to edit existing footage to produce the content derived from existing footage.

5. The system according to claim 1, wherein at least one of the one or more electronic displays is coupled to a fixture supporting products at the business establishment.

6. The system according to claim 1, wherein the business establishment is a retail establishment.

7. The system according to claim 1, wherein the content derived from existing footage is an advertisement.

8. The system according to claim 7, wherein the advertisement includes an image of a product located near the electronic display.

9. The system according to claim 8, wherein near is within six feet of the electronic display.

10. The system according to claim 1, wherein the playlist includes a identifier associated with at least one electronic display for the content to be displayed.

11. The system according to claim 1, wherein the playlist includes an identifier of a product that is displayed in the content derived from existing footage.

12. The system according to claim 11, wherein an image of the product is not part of the original existing footage.

13. A method for displaying content at a business establishment, comprising:

distributing content derived from existing footage to at least one electronic display in accordance with a playlist identifying the content to be displayed at the business establishment.

14. The method according to claim 13, further comprising managing the playlist in response to receiving an updated playlist.

15. The method according to claim 13, further comprising editing existing footage to derive content to be utilized for displaying in relation to a product at a business establishment.

16. The method according to claim 13, further comprising displaying the content at a fixture supporting products at the business establishment.

17. The method according to claim 13, wherein said distributing the content derived from existing footage includes distributing an advertisement.

18. The method according to claim 17, further comprising displaying the content including an image of a product near the product at the business location.

19. The method according to claim 18, further comprising locating an electronic display near the product prior to displaying the content including an image of the product.

20. The method according to claim 19, wherein said locating the electronic display includes locating the electronic display within six feet of the product.

21. The method according to claim 13, further comprising accessing an identifier of at least one electronic displayer in the playlist.

22. The method according to claim 14, further comprising accessing an identifier of a product that is displayed in the content derived from existing footage.

23. The method according to claim 22, further comprising adding an image of the product into the existing footage.

24. A system for displaying content at a business establishment, said system comprising:

means for distributing content derived from existing footage to the at least one electronic display in accordance with a playlist identifying the content to be displayed at the business establishment.

25. The system according to claim 24, further comprising means for displaying the content at a fixture supporting products at the business establishment.

26. The system according to claim 24, further comprising means for displaying the content including an image of a product near the product at the business location.

27. The system according to claim 26, further comprising means for adding a image of the product into the existing footage.