System and method for targeted distribution of advertising without disclosure of personally identifiable informantion
First Claim
1. A system for providing targeted advertising in a television distribution system, the system comprising:
- an advertisement management system (AMS) operative to monitor the state of one or more clients in the television distribution system and determine when a advertisement is required, the AMS operative to select one or more features that do not comprise personally identifiable information from a feature repository; and
an advertisement selection system (ADS) operative to receive the one or more features from the AMS and select an advertisement targeted according to the one or more features.
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Abstract
The present invention discloses a system and method for providing targeted advertising in a television distribution system, without the disclosure of personally identifiable information. The system of the present invention comprises an advertisement management system (AMS) operative to monitor the state of one or more clients in the television distribution system and determine when a advertisement is required. The AMS is operative to select one or more features that do not comprise personally identifiable information from a feature repository. The system also comprises an advertisement selection system (ADS) operative to receive the one or more features from the AMS and select an advertisement targeted according to the one or more features.
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Citations
32 Claims
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1. A system for providing targeted advertising in a television distribution system, the system comprising:
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an advertisement management system (AMS) operative to monitor the state of one or more clients in the television distribution system and determine when a advertisement is required, the AMS operative to select one or more features that do not comprise personally identifiable information from a feature repository; and
an advertisement selection system (ADS) operative to receive the one or more features from the AMS and select an advertisement targeted according to the one or more features. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for providing targeted advertising in a television distribution system, the system comprising:
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a feature repository operative to maintain one or more features for each subscriber wherein each feature comprises a fact about a given subscriber;
an advertisement management system (AMS) operative to determine when a client requires an advertisement, the AMS operative to select one or more features that do not comprise personally identifiable information from the feature repository; and
an advertisement selection system (ADS) operative to receive the one or more features from the AMS and select an advertisement targeted according to the one or more features. - View Dependent Claims (14, 15, 16)
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17. A method for providing targeted advertising in a television distribution system, the method comprising:
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receiving a request for an advertisement;
selecting one or more features that do not comprise personally identifiable information; and
selecting an advertisement according to the one or more selected features. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30)
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31. A method for providing targeting advertising in a television distribution system, the method comprising:
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receiving a request for an advertisement by an advertisement management system (AMS);
querying a feature repository to select one or more features that do not comprise personally identifiable information; and
selecting an advertisement by an advertisement selection system (ADS) according to the one or more selected features.
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32. A method for providing targeted advertising in a television distribution system, the method comprising:
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receiving a request for a targeted advertisement from a client by an advertisement management system (AMS);
querying a feature repository and selecting a feature set comprising one or more features regarding the client that do not comprise personally identifiable information;
transmitting the feature set to an advertisement selection system (ADS);
selecting an advertisement identifier by the ADS according to the one or more features comprising the feature set;
transmitting the advertisement identifier to the ADM; and
selecting an advertisement by the ADM that corresponds to the advertisement identifier for display to the client.
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Specification