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System and method for managing an advertising campaign on a network

  • US 20050065844A1
  • Filed: 09/24/2003
  • Published: 03/24/2005
  • Est. Priority Date: 09/24/2003
  • Status: Abandoned Application
First Claim
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1. A method for placing predetermined content in a result from a sponsored search, comprising:

  • enabling at least a budget to be provided for placing a bid on a keyword, wherein the bid is associated with predetermined content that corresponds to the keyword;

    enabling a selection of at least one method for placing at least one bid for the keyword in the result from the sponsored search;

    enabling an automatic placement of at least one bid for the keyword based on the selected method; and

    enabling a display of predetermined content that is associated with at least one bid for the keyword and whose value is employed to acquire placement of the predetermined content in the result from the sponsored search.

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