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Increasing a number of relevant advertisements using a relaxed match

  • US 20050071325A1
  • Filed: 09/30/2003
  • Published: 03/31/2005
  • Est. Priority Date: 09/30/2003
  • Status: Active Grant
First Claim
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1. A method comprising:

  • a) accepting search query information including a word;

    b) determining one or more words related to the word included in the accepted search query, wherein at least one of the one or more words determined has a different root than the word;

    c) generating an ad request including i) the word included in the accepted search query, and ii) the one or more words determined to be related to the word included in the accepted search query; and

    d) retrieving ads using the ad request.

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