System and method for partitioning airtime for distribution and display of content
First Claim
1. A system for booking airtime for content to be displayed at business establishments, said system comprising:
- a computing system including a processor and memory, the processor executing software for enabling a user to book airtime for the content to be displayed at business establishments, the software, when executed by the processor, causes the processor to;
form a first series of memory locations representative of available airtime segments for content to be displayed on electronic displays located in multiple, unrelated business establishments;
form a second series of memory locations representative of available airtime segments for content to be displayed on the electronic displays located in at least one related business establishment of the unrelated business establishments;
load an identifier associated with a first content segment in at least one of the memory locations of the first series;
load an identifier associated with a second content segment in at least one of the memory locations of the second series; and
distribute the content identified in the first and second series of memory locations to the respective business establishments for display on the electronic displays.
1 Assignment
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Accused Products
Abstract
A system and method for partitioning available airtime of electronic display equipment on a national and local level to encourage business establishments to utilize the electronic display equipment from a service provider. In partitioning the airtime, the service provider and business establishments that utilize the electronic display equipment of the service provider and/or media network may share in the revenue from booking and/or displaying content on the electronic displays. National level advertising enables content to be displayed at multiple, non-related business establishments (e.g., different grocery store food chains across the country). Local level advertising enables content to be displayed at individual business establishments (e.g., a single grocery store chain).
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Citations
70 Claims
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1. A system for booking airtime for content to be displayed at business establishments, said system comprising:
a computing system including a processor and memory, the processor executing software for enabling a user to book airtime for the content to be displayed at business establishments, the software, when executed by the processor, causes the processor to;
form a first series of memory locations representative of available airtime segments for content to be displayed on electronic displays located in multiple, unrelated business establishments;
form a second series of memory locations representative of available airtime segments for content to be displayed on the electronic displays located in at least one related business establishment of the unrelated business establishments;
load an identifier associated with a first content segment in at least one of the memory locations of the first series;
load an identifier associated with a second content segment in at least one of the memory locations of the second series; and
distribute the content identified in the first and second series of memory locations to the respective business establishments for display on the electronic displays. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A method for booking airtime for content to be displayed at business establishments, said method comprising:
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forming a first playlist including available airtime segments for content to be displayed on electronic displays located in multiple, unrelated business establishments;
forming a second playlist including available airtime segments for content to be displayed on the electronic displays located in at least one related business establishment of the unrelated business establishments;
loading an identifier associated with a first content segment in the first playlist;
loading an identifier associated with a second content segment in the second playlist; and
distributing the content identified in the first and second playlists to the respective business establishments for display on the electronic displays. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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38. A system for apportioning revenue, said system comprising:
a computing system including a processing unit and storage unit, the processing unit executing software that causes the processing unit to;
manage a first set of memory locations in the storage unit, including;
loading identifiers associated with first content segments to be displayed at multiple, non-related business establishments into the first set of memory locations; and
manage a second set of memory locations in the storage unit, including;
loading identifiers associated with second content segments to be displayed at at least one related business establishment of the non-related business establishments into the second set of memory locations; and
apportion revenue based on a ratio formed by at least one metric related to the content identified in the first and second memory locations. - View Dependent Claims (39, 40, 41, 42, 43, 44, 45, 46)
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47. A method for apportioning revenue, said method comprising:
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managing a first playlist, including;
loading identifiers associated with first content segments to be displayed at multiple, non-related business establishments into the first playlist; and
managing a second playlist, including;
loading identifiers associated with second content segments to be displayed at at least one related business establishment of the non-related business establishments into the second playlist; and
apportioning revenue based on a ratio formed by at least one metric of the content identified in the first and second playlists. - View Dependent Claims (48, 49, 50, 51, 52, 53, 54)
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55. A method for partitioning airtime, said method comprising:
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allocating a portion of the airtime to at least one of a media network and a network service provider for content to be displayed at a business establishment;
allocating a portion of the airtime to the business establishment for content to be displayed at the business establishment; and
booking airtime for content to be displayed in the airtime apportioned to the at least one of the media network and network service provider and business establishment. - View Dependent Claims (56, 57, 58, 59, 60, 61, 62)
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63. A system for partitioning airtime, said system comprising:
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means for allocating a portion of the airtime to at least one of a media network and network service provider for content to be displayed at a business establishment;
means for allocating a portion of the airtime to the business establishment for content to be displayed at the business establishment; and
means for booking airtime for content to be displayed in the airtime apportioned to the at least one of the media network and network service provider and business establishment. - View Dependent Claims (64, 65, 66, 67, 68, 69, 70)
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Specification