Method and system for scheduling search terms in a search engine account
First Claim
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1. A method for scheduling a search term in a search engine advertiser account for intermittent use by a search engine, said method comprising the steps of:
- receiving a user instruction indicating at least one activated period when said search term is to be included in a database searched by said search engine and at least one deactivated period when said search term is to be excluded from said database;
including said search term in said database during said at least one activated period and excluding said search term from said database during said at least one deactivated period.
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Abstract
A method and system enable Internet advertisers to automatically activate and deactivate search terms or groups of search terms in a search engine account at scheduled times to improve return on investment. The method and system also allow for immediate, non-scheduled activation and deactivation of a search term as a further account management tool.
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Citations
28 Claims
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1. A method for scheduling a search term in a search engine advertiser account for intermittent use by a search engine, said method comprising the steps of:
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receiving a user instruction indicating at least one activated period when said search term is to be included in a database searched by said search engine and at least one deactivated period when said search term is to be excluded from said database;
including said search term in said database during said at least one activated period and excluding said search term from said database during said at least one deactivated period. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for scheduling a search term in a search engine advertiser account for intermittent use by a search engine, said system comprising:
a computer system having stored thereon an account database for recording said search term and scheduling data related to said search term;
programming code for providing a user interface allowing a user to input said scheduling data; and
programming code for including said search term in a search database accessed by said search engine, and for excluding said search term from said search database, based on said scheduling data. - View Dependent Claims (16, 17, 18, 19, 20, 21)
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22. A method for scheduling a plurality of search terms in a search engine advertiser account for intermittent use by a search engine, said method comprising the steps of:
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receiving a group identifier from a user;
linking selected search terms in said search engine advertiser account with said group identifier to define a group of search terms;
receiving a user instruction indicating at least one activated period when said search terms in said group are to be included in a database searched by said search engine and at least one deactivated period when said search terms in said group are to be excluded from said database;
including said group of search terms in said database during said at least one activated period and excluding said group of search terms from said database during said at least one deactivated period. - View Dependent Claims (23, 24)
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25. A system for scheduling a plurality of search terms in a search engine advertiser account for intermittent use by a search engine, said system comprising:
a computer system having stored thereon an account database for recording a group identifier, selected search terms linked with said group identifier, and scheduling data related to said group;
programming code for providing a user interface allowing a user to input said scheduling data; and
programming code for including said linked search terms in a search database accessed by said search engine, and for excluding said linked search terms from said search database, based on said scheduling data. - View Dependent Claims (26, 27, 28)
Specification