×

Serving content-targeted ADS in e-mail, such as e-mail newsletters

  • US 20050076051A1
  • Filed: 10/31/2003
  • Published: 04/07/2005
  • Est. Priority Date: 10/07/2003
  • Status: Active Grant
First Claim
Patent Images

1. A method for determining content-relevant ads once an e-mail document is rendered on a client device, the method comprising:

  • a) providing, from the client device, a document identifier in an ad request to a content-relevant ad server;

    b) using, at the content-relevant ad server, content-relevance information associated with the document identifier and ad information to determine a set of one or more ads;

    c) generating an image including the one or more ads of the determined set;

    d) providing the generated image and a session identifier to the client device;

    e) rendering, with the client device, the image in the document;

    f) detecting a user action with respect to the rendered image; and

    g) in response to the detection of the user action with respect to the rendered image, sending the session identifier and position information to the content-relevant ad server.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×