Targeted use of search results

• US 20050076130A1
• Filed: 09/26/2003
• Published: 04/07/2005
• Est. Priority Date: 09/19/2003
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Chang, Victor, Anand, Shubhasheesh
• Application Number:
  US10/672,294
• Publication Number:
  US 20050076130A1
• Time in Patent Office: Days
• US Class Current: 709/228
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

A technique for presenting content is disclosed. The technique comprises saving a term used in a first application; associating the term with the content; and rendering the content in a presentation associated with a second presentation.

Claims

1. A method for presenting content comprising:

recording a user behavior used in a first application;

associating the user behavior with content and a second application; and

targeting a user with the associated user behavior and content in a presentation associated with the second application.

2. A method for presenting content as recited in claim 1 wherein recording a user behavior used in a first application includes saving a search term.

3. A method for presenting content as recited in claim 1 wherein recording a user behavior used in a first application includes recording an action.

4. A method for presenting content as recited in claim 1 wherein recording a user behavior used in a first application includes recording a characteristic.

5. A method for presenting content as recited in claim 1 wherein recording a user behavior used in a first application includes recording a user interest.

6. A method for presenting content as recited in claim 1 wherein recording a user behavior used in a first application includes saving a result.

7. A method for presenting content as recited in claim 1 wherein associating the user behavior with the content further includes integrating the content with a result.

8. A method for presenting content as recited in claim 1 wherein associating the user behavior with the content further includes integrating the content with the second application.

9. A method for presenting content as recited in claim 1 wherein targeting a user with the associated user behavior and content in a presentation associated with the second application further includes displaying the content integrated with the second application.

10. A method for presenting content as recited in claim 1 wherein targeting a user with the associated user behavior and content in a presentation associated with the second application further includes displaying the content as a transient message integrated with the second application.

11. A method for presenting content as recited in claim 1 wherein targeting a user with the associated user behavior and content in a presentation associated with the second application further includes displaying the content integrated with a theme of the second application.

12. A method for presenting sponsored content comprising:

saving a term used in a first application to produce a key;

mapping the key to the sponsored content;

integrating the mapped key and sponsored content with a second application; and

rendering the integrated mapped key and sponsored content in a second application.

13. A method for presenting a sponsored content, comprising:

saving a term used in a first application to produce a sponsored search result;

returning the sponsored search result to the first application;

integrating the sponsored search result with content in a second application; and

rendering the integrated sponsored search result with content in the second application.

14. A system for presenting content comprising:

a memory configured to record a user behavior used in a first application;

a processor configured to associate the user behavior with content and a second application; and

a presentation configured to target a user with the associated user behavior and content in a presentation associated with the second application.

15. A data signal embodied in a carrier wave comprising:

instructions for recording a user behavior used in a first application;

instructions for associating the user behavior with content and a second application; and

instructions for targeting a user with the associated user behavior and content in a presentation associated with the second application.

16. A computer program product for presenting content, the computer program product being embodied in a computer readable medium and comprising computer instructions for:

recording a user behavior used in a first application;

associating the user behavior with content and a second application; and

targeting a user with the associated user behavior and content in a presentation associated with the second application.