Television system to extract TV advertisement contact data and to store contact data in a TV remote control

• US 20050076393A1
• Filed: 10/06/2003
• Published: 04/07/2005
• Est. Priority Date: 10/06/2003
• Status: Active Grant

• Current Assignee: Lester Sussman
• Original Assignee: Lester Sussman
• Inventors: Sussman, Lester
• Granted Patent: US 8,291,465 B2
• Time in Patent Office: Days
• US Class Current: 725/137
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/41265 having a remote control device for bidirectional communication between the remote control device and client device unidirectional remote control device H04N21/42204
• CPC Class Codes: H04N 21/42204 User interfaces specially adapted for controlling a client device through a remote control device; Remote control devices therefor constructive details of casings for the remote control device H01H9/0235; user interfaces for controlling a tuning device of a television receiver through a remote control H03J9/00; remote control of peripheral devices connected to a television receiver through the remote control device of the television receiver H04B1/205
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/4334 Recording operations recording of a television signal H04N5/76; arrangements for recording or accumulating broadcast information or broadcast-related information H04H60/27
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/488 Data services, e.g. news ticker systems specially adapted for using meteorological information in broadcast systems H04H60/71
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8133 specifically related to the content, e.g. biography of the actors in a movie, detailed information about an article seen in a video program
• CPC Class Codes: H04N 7/0882 for the transmission of character code signals, e.g. for teletext circuits for the digital non-picture data signal H04N7/035

Abstract

A television advertisement system whereby a viewer retrieves advertisement teletext contact information of an advertisement that has been displayed on the viewer'"'"'s television by using a wireless remote control device. The invention provides the means for a viewer to easily obtain ad′ contact information, in-hand, which can then be used at will. Teletext data is associated with an advertisement video signal, which is then decoded and stored in the television'"'"'s or TV'"'"'s set-top box'"'"'s page memory. The viewer can retrieve, on demand, the advertisement'"'"'s teletext data stored in the television'"'"'s, or set-top box'"'"'s page memory by using a wireless remote control. The advertisement data is transferred to and stored in the remote control'"'"'s memory. The data is displayed on the remote'"'"'s screen. The data stored in the remote control can be used to automatically contact an advertiser for further information, or to purchase an advertised product or service. This is achieved by wirelessly transferring pertinent contact information from the remote control to various communication devices, such as a computer, a telephone, a PDA, etc.

Claims

1. A television apparatus comprising:

a television receiver for receiving a television advertisement picture signal having a data signal associated therewith, said data signal representing a page of text of said television advertisement,

a data acquisition circuit for acquiring said associated television advertisement data,

said television advertisement data comprising a plurality of data, representing a page of data,

a memory for storing a plurality of said page data,

a display for generating images representative of selected portions of said television advertisement data,

a wireless transceiver circuit for transmitting said television advertisement data to a remote control device, and receiving television advertisement data navigation instructions into said television apparatus,

a page selection means for selecting a page for display and/or transmission to said remote control device,

and a microcontroller coupled to said memory, said display, and said wireless transmitter circuit,

said microcontroller being configured to cause delivery of television control signals to said wireless transmitter circuit and to select portions of said television advertisement page data to be displayed on said display in response to signals received from said remote control device.

2. The television receiver as claimed in claim 1, wherein the page selection means comprises a remote control unit having a plurality of command keys.

3. A remote control device comprising:

a memory for storing a plurality of television advertisement data,

said television advertisement data comprising a plurality of data, representing a page of data,

a display for generating images representative of selected portions of said television advertisement data,

a user input device for enabling input of channel selection, television advertisement data navigation instructions and communications instructions into said remote control device,

a wireless transceiver circuit for transmitting control signals to a television apparatus and/or other wireless communications devices, and for receiving said television advertisement data from said television apparatus,

and a microprocessor coupled to said memory, said display, said user input device and said wireless transmitter circuit,

said microprocessor being configured to cause delivery of control signals to said wireless transmitter circuit and to select portions of said television advertisement teletext data to be displayed on said display in response to signals received from said user input device.

4. The remote control device of claim 3, wherein said television advertisement data navigation instructions include:

the retrieval and display of a page of said television advertisement data, stored in said memory,

the deletion of a selected page of television advertisement data stored in said memory,

the retrieval of a page of television advertisement data stored in said television apparatus.

5. The remote control device of claim 3, wherein said television advertisement data communications instructions include:

the retrieval and display of a page of said television advertisement data, stored in said memory,

the transmission of said television advertisement data to a wireless communications device.