Context sensitive advertisement delivery framework
First Claim
1. A method for context-sensitive advertising, comprising:
- receiving a signal from a mobile wireless device;
identifying an identifier associated with the mobile wireless device;
ascertaining a state of the mobile wireless device;
determining a location of the mobile wireless device;
updating the identifier, state, and location in a profile database utilizing a context engine;
associating the location of the mobile wireless device and a landmark in the profile database;
selecting advertisements from an advertisement database based on the identifier, state, location, and landmark of the mobile wireless device utilizing the context engine; and
transmitting the advertisements to the mobile wireless device.
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Accused Products
Abstract
A system, method and computer program product are provided for context-sensitive advertising. Initially, a signal is received from a mobile wireless device. Next, an identifier associated with the mobile wireless device is identified after which a state of the mobile wireless device is ascertained. Still yet, a location of the mobile wireless device is determined. The identifier, state, and location are then updated in a profile database utilizing a context engine. Next, the location of the mobile wireless device is associated with a landmark in the profile database. Further, advertisements are selected from an advertisement database based on the identifier, state, location, and landmark of the mobile wireless device utilizing the context engine. In use, the advertisements are transmitted to the mobile wireless device.
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Citations
31 Claims
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1. A method for context-sensitive advertising, comprising:
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receiving a signal from a mobile wireless device;
identifying an identifier associated with the mobile wireless device;
ascertaining a state of the mobile wireless device;
determining a location of the mobile wireless device;
updating the identifier, state, and location in a profile database utilizing a context engine;
associating the location of the mobile wireless device and a landmark in the profile database;
selecting advertisements from an advertisement database based on the identifier, state, location, and landmark of the mobile wireless device utilizing the context engine; and
transmitting the advertisements to the mobile wireless device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer program product for context-sensitive advertising, comprising:
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computer code for receiving a signal from a mobile wireless device;
computer code for identifying an identifier associated with the mobile wireless device;
ascertaining a state of the mobile wireless device;
computer code for determining a location of the mobile wireless device;
computer code for updating the identifier, state, and location in a profile database utilizing a context engine;
computer code for associating the location of the mobile wireless device and a landmark in the profile database;
computer code for selecting advertisements from an advertisement database based on the identifier, state, location, and landmark of the mobile wireless device utilizing the context engine; and
computer code for transmitting the advertisements to the mobile wireless device. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A system for context-sensitive advertising, comprising:
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a mobile wireless device for transmitting a signal;
a context engine in communication with the mobile wireless device for identifying an identifier associated with the mobile wireless device, ascertaining a state of the mobile wireless device, and determining a location of the mobile wireless device;
a first database coupled to the context engine for storing the identifier, state, and location of the mobile wireless device;
said context engine further adapted for associating the location of the mobile wireless device and a landmark in the profile database;
a second database coupled to the context engine for storing advertisements that are retrieved by the context engine based on the identifier, state, location, and landmark of the mobile wireless device; and
wherein the advertisements are transmitted to the mobile wireless device. - View Dependent Claims (30)
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31. A method for context-sensitive advertising, comprising:
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receiving a signal from one of a plurality of devices associated with a single user;
identifying an identifier associated with the device from which the signal is received;
ascertaining a state of the device from which the signal is received;
determining if the device is mobile;
if the device is determined to be mobile, determining a location of the device from which the signal is received, associating the location of the device from which the signal is received, and a longitude coordinate and a latitude coordinate in the profile database, and associating the coordinates of the device from which the signal is received, and a landmark in the profile database;
updating the profile database utilizing a context engine;
selecting advertisements from an advertisement database based on the identifier, state, location, or landmark utilizing the context engine; and
transmitting the advertisements to the device.
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Specification