Internet commerce access security system and method
First Claim
1. A method of conducting Internet commerce providing click-through access from a first website to a second website comprising:
- requesting access to a second website from a first website;
requiring receipt by the second website of an access operation input; and
providing a destination page from the second website after receipt of the access operation input.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method of conducting electronic commerce is provided in which phantom advertising response clicks are reduced by inhibiting automated click-through access to an advertised Internet website. A security system is provided that makes it difficult, if not impossible, for automated systems to gain click-through access to an advertised Internet website without human intervention. An interim landing page is provided by the retailer to generate click counts reducing the phantom percentage contained. Passage through the interim landing page is required in order to gain access to the retailer'"'"'s advertised web page.
35 Citations
24 Claims
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1. A method of conducting Internet commerce providing click-through access from a first website to a second website comprising:
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requesting access to a second website from a first website;
requiring receipt by the second website of an access operation input; and
providing a destination page from the second website after receipt of the access operation input. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A system of inhibiting automated click-through access to a second website from a first website comprising:
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a website access requesting module that requests access from a first website to a second website;
an access code decision module requiring receipt by the second website of an access operation input; and
a providing module sending destination page data from the second website after receipt of the access operation input. - View Dependent Claims (11, 13, 14, 15)
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12. The system as recited in claim 111 further comprising a determining module using the click count corresponding to the number of correct access operations as the basis for determining a fee owned on a pay-by-click basis by the second website to the first website.
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16. A method of conducting commerce via an electronic communications network in which a second website advertises via a first website, the method comprising:
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requesting access to a second website from a first website;
requiring receipt by the second website of an access operation input; and
providing a destination page from the second website after receipt of the access operation input, the destination page providing data pertaining to a product or service for sale via the second website. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24)
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Specification