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System and method for customizing search results based on searcher's actual geographic location

  • US 20050080786A1
  • Filed: 10/14/2003
  • Published: 04/14/2005
  • Est. Priority Date: 10/14/2003
  • Status: Abandoned Application
First Claim
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1. A system for responding to a search query from a user who uses a wireless device, said wireless device being communicatively coupled via a wireless communication system to a server on the Internet, said server comprising:

  • a processor on which a search engine application runs, said processor being configured to;

    extract the user'"'"'s geographic location information from the signals carrying the search query;

    calculate a set of reference parameters based on the user'"'"'s geographic location information;

    set one or more filtering parameters for said search engine application, said filtering parameters being associated with said reference parameters, said search engine application comparing said filtering parameters against the corresponding parameters contained in the geographic location information identifying each search object and ranking relevant search objects by the distance between the user'"'"'s geographic location and the geographic location associated with each relevant search object; and

    return search results to the user via said wireless communication system.

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