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Clustering based personalized web experience

  • US 20050081139A1
  • Filed: 10/08/2004
  • Published: 04/14/2005
  • Est. Priority Date: 10/10/2003
  • Status: Abandoned Application
First Claim
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1. A personalization method, comprising:

  • forming a personal profile for a user from the output of a first clustering algorithm applied to (1) a plurality of documents viewed by the user, and (2) one or more data streams comprising at least one of;

    data entered by the user;

    click stream data characterizing a series of web navigation actions by the user; and

    purchase data identifying one or more items that have been purchased by the user; and

    presenting content to the user as a function of selected data in the personal profile.

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