Method of placing visible advertising
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Accused Products
Abstract
A preferred embodiment of the invention provides a method of placing visible advertising on the upper surface of a road (1). This method includes determining the location of any traffic control signs that are applied to the surface of the road, such as the location of signs (22, 25). Following from this, two exclusion zones (31, 32) are defined. These zones extend from the respective signs (22, 25) and terminate at a predetermined minimum distance from the signs. Advertising is then applied to the surface such that it overlies neither the signs nor the exclusion zones. Particularly, the advertising has been placed in the areas bounded by rectangles (33, 34) which are respectively disposed within lanes (7, 8).
23 Citations
70 Claims
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1-50. -50. (canceled)
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51. A method of placing visible advertising on a surface of a road, the method comprising the steps of:
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determining the location of one or more traffic control signs that are applied to the surface of the road;
defining exclusion zones that extend from the respective signs and which terminate at a predetermined minimum distance from the signs; and
applying the advertising to the surface such that the advertising overlies neither the signs nor the exclusion zones. - View Dependent Claims (52)
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53. A method of selecting a portion of a road lane for placing visible advertising, the method comprising the steps of:
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determining a direction of travel of traffic along the lane;
determining a location of two consecutive decision zones along the lane, wherein the zones are spaced apart in the direction of travel to define an upstream zone and a downstream zone;
defining a lead zone that extends from the downstream zone toward the upstream zone and that terminates at a first predetermined distance from the downstream zone; and
selecting the portion to lie between the upstream zone and the lead zone. - View Dependent Claims (54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66)
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67. A method for providing advertising to an advertiser, the method comprising the steps of:
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obtaining advertising information from the advertiser;
applying visible advertising to a surface of a road in response to the advertising information;
obtaining a weighting that is indicative of traffic flows on the road; and
being responsive to the weighting for determining a time cost for the advertising. - View Dependent Claims (68, 69, 70)
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Specification