Methods and apparatus for posting messages on documents delivered over a computer network
First Claim
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1. A method of posting messages on documents delivered over a computer network, the method comprising:
- monitoring browsing activities of a consumer across a plurality of websites to obtain a behavioral information; and
using the behavioral information to select an advertisement to be posted on a web page of a website provided to a client computer operated by the consumer.
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Abstract
In one embodiment, a message posted on a document delivered over a computer network is based on consumer behavioral information. The behavioral information may be obtained by monitoring the consumer'"'"'s activities across several locations in the computer network. The message may be an advertisement, while the document may be a web page. The advertisement may be selected based on the consumer'"'"'s browsing activities across several unrelated web sites on the Internet.
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Citations
25 Claims
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1. A method of posting messages on documents delivered over a computer network, the method comprising:
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monitoring browsing activities of a consumer across a plurality of websites to obtain a behavioral information; and
using the behavioral information to select an advertisement to be posted on a web page of a website provided to a client computer operated by the consumer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of posting messages on documents delivered over a computer network, the method comprising:
providing a web page to a client computer, the web page including an advertisement selected based on information obtained by monitoring a navigation of the client computer across a plurality of unrelated websites on an Internet. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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21. A computer system comprising:
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a client computer with a web browser and a client-side program, the client-side program being configured to monitor navigation of the web browser across several websites to obtain information about a consumer employing the client computer; and
a website with a web page, the website being configured to provide the web page to the client computer over a computer network, the web page having an advertisement selected based on the information about the consumer. - View Dependent Claims (22, 23, 24, 25)
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Specification