Content delivery apparatus and content creation method

• US 20050086119A1
• Filed: 01/14/2003
• Published: 04/21/2005
• Est. Priority Date: 01/16/2002
• Status: Abandoned Application

• Current Assignee: Dentsu Incorporated (Dentsu Group, Inc.)
• Original Assignee: Dentsu Incorporated (Dentsu Group, Inc.)
• Inventors: Ishikawa, Kiyoshi, Tanaka, Fumio, Komuro, Tsuyoshi, Eshima, Masaru, Imatani, Hidekazu, Hirata, Yoshihiro
• Application Number:
  US10/501,526
• Publication Number:
  US 20050086119A1
• Time in Patent Office: Days
• US Class Current: 705/26
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/854 Content authoring
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

A method for creating a content with higher advertising function, and an appropriate device for distributing such content are disclosed. A user'"'"'s PC (100) logs on to a PVad service server (200) and makes a request for distribution of a PVad (a promotion video including an advertisement element). The PVad service server (200) distributes the PVad requested. A PVad is stored by correlating with a PV-ID that is to identify an artist etc. incorporated in a promotion video, and an ad-ID that is to identify an advertised subject incorporated in the promotion video. The PVad service server (200) stores distribution logs for the PVad on a PVad view log counter database (400). An advertiser'"'"'s PC (600) makes a request for a view data. The PVad service server (200) retrieves a view log from the PVad view log counter database (400) based on an ad-ID, and sends the view log retrieved as a “view data for advertiser”.

Claims

1. A content distribution device for distributing a content across a network, wherein the content comprises a content portion and an advertisement portion;

the content distribution device comprises;

means for storing the content, wherein the content is correlated with a content portion indicator that indicates the content portion and an advertisement portion indicator that indicates the advertisement portion; and

means for distributing the content.

3. The device according to claim 1, further comprising:

means for recording a distribution log at the time of execution of the distributing means, wherein the distribution log is correlated with the content portion indicator and the advertisement portion indicator.

9. A end device for receiving the content distributed by the device according to claim 1.

18. A end device for receiving the content distributed by the device according to claim 3.

2. A computer program for a content distribution device that distributes a content across a network, wherein the content comprises a content portion and an advertisement portion;

the program is implemented in a computer and capable of causing the computer perform;

means for storing the content, wherein the content is correlated with a content portion indicator that indicates the content portion and an advertisement portion indicator that indicates the advertisement portion; and

means for distributing the content.

15. The device according to claim 2, further comprising:

means for recording a distribution log at the time of execution of the distributing means, wherein the distribution log is correlated with the content portion indicator and the advertisement portion indicator.

20. A end device for receiving the content distributed by the device according to claim 15.

4. A content distribution device for distributing a content across a network, wherein the content comprises a content portion and an advertisement portion;

a central processing unit (CPU) of the content distribution device is to execute the procedures of;

storing the content, wherein the content is correlated with a content portion indicator that indicates the content portion and an advertisement portion indicator that indicates the advertisement portion;

distributing the content; and

recording a distribution log at the time of execution of distributing the content, wherein the distribution log is correlated with the content portion indicator and the advertisement portion indicator.

7. The device according to claims 4, 5, or 6claim 4, further comprising:

means for outputting a content portion distribution log to a content provider which provides the content portion upon receiving a request for distribution log data from the content provider, wherein the content portion distribution log is retrieved from the log recording means based on the content portion indicator; and

means for outputting an advertisement portion distribution log to an advertisement provider which provides the advertisement portion upon receiving a request for distribution log data from the advertisement provider, wherein the advertisement portion distribution log is retrieved from the log recording means based on the advertisement portion indicator.

19. A end device for receiving the content distributed by the device according to claim 4.

5. A content distribution log recording device for recording a distribution log of a content distributed across a network, wherein the content comprises a content portion and an advertisement portion and is correlated with a content portion indicator that indicates the content portion and an advertisement portion indicator that indicates the advertisement portion;

the content distribution log recording device comprises;

means for recording a distribution log at the time of execution of distributing the content, wherein the distribution log is correlated with the content portion indicator and the advertisement portion indicator.

16. The device according to claim 5, further comprising:

means for outputting a content portion distribution log to a content provider which provides the content portion upon receiving a request for distribution log data from the content provider, wherein the content portion distribution log is retrieved from the log recording means based on the content portion indicator; and

means for outputting an advertisement portion distribution log to an advertisement provider which provides the advertisement portion upon receiving a request for distribution log data from the advertisement provider, wherein the advertisement portion distribution log is retrieved from the log recording means based on the advertisement portion indicator.

6. A computer program for a content distribution log recording device that records a distribution log of a content distributed across a network, wherein the content comprises a content portion and an advertisement portion and is correlated with a content portion indicator that indicates the content portion and an advertisement portion indicator that indicates the advertisement portion;

the program is implemented in a computer and capable of causing the computer perform;

means for recording a distribution log at the time of execution of distributing the content, wherein the distribution log is correlated with the content portion indicator and the advertisement portion indicator.

17. The device according to claim 6, further comprising:

means for outputting a content portion distribution log to a content provider which provides the content portion upon receiving a request for distribution log data from the content provider, wherein the content portion distribution log is retrieved from the log recording means based on the content portion indicator; and

means for outputting an advertisement portion distribution log to an advertisement provider which provides the advertisement portion upon receiving a request for distribution log data from the advertisement provider, wherein the advertisement portion distribution log is retrieved from the log recording means based on the advertisement portion indicator.

8. A content distribution log recording device for recording a distribution log of a content distributed across a network, wherein the content comprises a content portion and an advertisement portion and is correlated with a content portion indicator that indicates the content portion and an advertisement portion indicator that indicates the advertisement portion;

a central processing unit (CPU) of the content distribution log recording device is to execute the procedures of;

records a distribution log at the time of execution of distributing a content, wherein the distribution log is correlated with the content portion indicator and the advertisement portion indicator;

outputs a content portion distribution log to a content provider which provides the content portion upon receiving a request for distribution log data from the content provider, wherein the content portion distribution log is retrieved from the recorded distribution log based on the content portion indicator; and

outputs advertisement portion distribution log to an advertisement provider which provides the advertisement portion upon receiving a request for distribution log data from the advertisement provider, wherein the advertisement portion distribution log is retrieved from the recorded distribution log based on the advertisement portion indicator.

10. A data for indicating a content comprising a content portion and an

advertisement portion;

the data comprises;

a unit for recording a content portion indicator that indicates the content portion;

a unit for recording an advertisement portion indicator that indicates the advertisement portion; and

a unit for recording a content indicator, wherein the content indicator is correlated with the content portion indicator and the advertisement portion indicator.

11. A method for distributing a content by using a computer, wherein the content comprises a content portion and an advertisement portion;

the method comprising the steps of;

storing a content, wherein the content is correlated with a content portion indicator that indicates the content portion and an advertisement portion indicator that indicates the advertisement portion; and

recording a distribution log at the time of execution of distributing the content, wherein the distribution log is correlated with the content portion indicator and the advertisement portion indicator.

12. A method for outputting a distribution log for a content by using a computer, wherein the content comprises a content portion and an advertisement portion;

the method comprising the steps of;

recording a distribution log at the time of execution of distributing the content, wherein the distribution log is correlated with a content portion indicator that indicates the content portion and an advertisement portion indicator that indicates the advertisement portion;

outputting a content portion distribution log to a content provider which provides the content portion upon receiving a request for distribution log data from the content provider, wherein the content portion distribution log is retrieved from the recorded distribution log based on the content portion indicator; and

outputting an advertisement portion distribution log to an advertisement provider which provides the advertisement portion upon receiving a request for distribution log data from the advertisement provider, wherein the advertisement portion distribution log is retrieved from the recorded distribution log based on the advertisement portion indicator.

13. A method for developing a content together with advertisement function, wherein the content comprises a promotional image for an artist;

the method comprising the steps of;

developing the content by incorporating an advertisement image for a product or a service into the promotional image.

14. A method for compensation allocation for a product placement content, wherein the content comprises a promotional image for an artist and an advertisement image for a product or a service incorporated into the promotional image;

the method comprising the steps of;

obtaining viewing logs; and

paying the compensation from an advertisement provider to a content provider on the basis of the viewing logs.