Method and system for dynamic web display
First Claim
1. A system for dynamic web display at a browser on an electronic network of real estate data, comprising:
- a database containing a plurality of listings;
a server with flash banners enabled with dynamic messaging technology in electronic communication with the database;
a controller at the browser for receiving user input and inventory data from the ad server;
wherein a target data set for the real estate data is compiled in an XML string describing one or more such listings for at least one agent by the database module;
the listings matching the target data set from the database being retrieved by the Flash Banner are then displayed on at least one Flash banner residing on at least one publisher web sites and posted on at least one url'"'"'s.
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Accused Products
Abstract
A system for transacting retrieval of real estate property listing(s) over an information network and dynamically transmitting the listing(s), in near or real time, to one or more Flash banner(s) enabled with dynamic messaging technology residing on an ad server and the Flash banner(s) are posted on one or more Internet urls, comprising a set of real estate property listings maintained in a structured database, a database module. A target data set in an XML string compiled by a DynamicMLS engine describing one or more such listings for at least one such agent compiled by the database module upon initiation of a session; the listings matching the target data set from the structured database are then identified and retrieved by the Flash Banner enabled with dynamic messaging technology and displayed on one or more Flash banners residing on one or more publisher web sites and the Flash banners are posted on one or more url'"'"'s upon termination of the session.
75 Citations
14 Claims
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1. A system for dynamic web display at a browser on an electronic network of real estate data, comprising:
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a database containing a plurality of listings;
a server with flash banners enabled with dynamic messaging technology in electronic communication with the database;
a controller at the browser for receiving user input and inventory data from the ad server;
wherein a target data set for the real estate data is compiled in an XML string describing one or more such listings for at least one agent by the database module;
the listings matching the target data set from the database being retrieved by the Flash Banner are then displayed on at least one Flash banner residing on at least one publisher web sites and posted on at least one url'"'"'s. - View Dependent Claims (2, 3, 4, 5)
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6. A method for dynamic web display at a browser on an electronic network of real estate data, comprising the steps of:
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receiving a request at a server for real estate data;
compiling a target data set for the real estate data in an XML string describing one or more listings for at least one agent by a database in electronic communication with the server;
retrieving the listings matching the target data set from the database by the Flash Banner; and
displaying the real estate data on at least one Flash banner residing on at least one publisher web sites. - View Dependent Claims (7, 8, 9, 10)
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11. A system for transacting retrieval of real estate property listing(s) over an information network and dynamically transmitting the listing(s), in near or real time, to one or more Flash banner(s) enabled with dynamic messaging technology residing on an ad server and the Flash banner(s) are posted on one or more Internet urls, comprising:
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a set of real estate property listings is maintained in a structured database, each listing including a data record set describing property listing information organized according to individual real estate agent, the data record set containing all information comprising ad display duration time, publisher selection, campaign ID, campaign duration, listing details;
a database module interfaced in a dynamic search session via a communications link connected over an information network, the database module maintaining both program code and data in a general purpose random access memory configured for both transient and persistent storage; and
a target data set in an XML string compiled by a DynamicMLS engine describing one or more such listings for at least one such agent compiled by the database module upon initiation of a session;
the listings matching the target data set from the structured database being then identified and retrieved by the Flash Banner enabled with dynamic messaging technology and displayed on one or more Flash banners, residing on one or more publisher web sites and the Flash banners are posted on one or more urn'"'"'s upon termination of the session. - View Dependent Claims (12, 13, 14)
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Specification