Determining strategies for increasing loyalty of a population to an entity

• US 20050091077A1
• Filed: 08/25/2004
• Published: 04/28/2005
• Est. Priority Date: 08/25/2003
• Status: Active Grant

• Current Assignee: Tom Reynolds
• Original Assignee: Tom Reynolds
• Inventors: Reynolds, Thomas J.
• Granted Patent: US 7,769,626 B2
• Time in Patent Office: Days
• US Class Current: 705/7.33
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls
• CPC Class Codes: G06Q 30/0204 Market segmentation
• CPC Class Codes: G06Q 50/188 Electronic negotiation

Abstract

A method and system is disclosed that provides: (a) a theoretical framework for designing psychological research for uncovering individual decision-making networks, both in terms of sampling requirements and questioning methods, (b) an implementation interface to schedule and administer the appropriate question sequences between an interviewer and a given individual, in real-time, via a web-based system, and (c) a coding and analysis system to summarize and quantify the potential of alternative decision structures to be used to optimize the development of marketing and communication strategies.

Claims

1. A method for determining perceptions related to an object, comprising:

obtaining interviewer data for performing an interview, the interviewer data substantially defining how an interview is conducted;

transmitting on a communication network at least a portion of the interviewer data to an interviewer for conducting an interview with one or more respondents;

communicating with the respondents via the communications network for conducting an interview with each of the respondents and obtaining interview data related to each respondent'"'"'s perception of the object, wherein each respondent is presented with at least question that includes one of;

an equity question, and laddering question;

storing interview data obtained, said interview data including data responsive to said at least question for each of the respondents;

retrieving and coding said interview data into a plurality of categories, wherein there is at least one category indicative of an attribute of the object, at least one category indicative of a functional consequence related to the object, at least one category indicative of a psychosocial consequence related to the object, and at least one category indicative of a value attributable to the respondents;

determining at least one association of said categories based on said data responsive to said at least question;

wherein said determining step includes determining at least one significant relationship between some of said categories, wherein said relationship is indicative of how at least some of the respondents associate said some categories;

using said association for determining a perception of said respondents.