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Selecting ads for a web page based on keywords located on the web page

  • US 20050091106A1
  • Filed: 10/27/2003
  • Published: 04/28/2005
  • Est. Priority Date: 10/27/2003
  • Status: Abandoned Application
First Claim
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1. A method for selecting advertisements for presentation to client computers on a computer network, comprising:

  • (a) having on a server computer a plurality of possible advertisements that may be presented to a client computer and having at least one key word associated with each advertisement;

    (b) receiving from a client computer a request for delivery from a server of a document containing words;

    (c) selecting from the plurality of advertisements a first selected advertisement and a second selected advertisement for which an associated key word matches a word in the requested document;

    (d) comparing a value associated with the first selected advertisement and a value associated with the second selected advertisement and further selecting the advertisement with the higher value; and

    (d) delivering to the client computer the further selected advertisement along with the requested document.

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