System and method for developing tailored content

• US 20050096920A1
• Filed: 12/14/2001
• Published: 05/05/2005
• Est. Priority Date: 12/14/2001
• Status: Active Grant

• Current Assignee: Alphonso, Inc. (LG Corporation)
• Original Assignee: At&T Delaware Intellectual Property, Inc. (AT&T, Inc.)
• Inventors: Swix, Scott R., Matz, William R.
• Granted Patent: US 7,587,323 B2
• Time in Patent Office: Days
• US Class Current: 705/344
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/43 for identifying broadcast channels
• CPC Class Codes: H04H 60/63 for services of sales data processing systems or methods specially adapted for electronic commerce G06Q30/00
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/266 Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

Systems and methods for creating tailored media-content and related offerings based on subscriber-specific data are described. In one embodiment of the present invention, a television content provider, such as a programming or advertising provider, uses subscriber-specific data to create offerings including unique programs or program packages or unique bundles of programs other products and services. The content provider may also use the subscriber-specific data to determine the price a subscriber is willing to pay for specific content or content-related offering.

Claims

1. A method for providing a tailored media content comprising:

analyzing a subscriber attribute in a subscriber database;

identifying unfulfilled subscriber demand based on said subscriber attribute and a media-content-access history of said subscriber; and

in response to determining that an existing media-content offering does not meet subscriber demand, developing a new media-content offering from previously unavailable media-content based on said subscriber attribute in combination with the media-content-access history of said subscriber.

2. The method of claim 1, wherein said attribute comprises a purchase history of said subscriber.

3. The method of claim 1, wherein said attribute comprises a demographic measure and wherein the method further comprises:

pricing said new media-content offering; and

delivering said new media-content offering to said subscriber.

4. The method of claim 1, wherein said media-content-access history comprises a subscriber content-choice database.

5. The method of claim 1, wherein said step of identifying unfulfilled subscriber demand comprises analyzing an existing media-content offering.

6. The method of claim 3, wherein said step of delivering said new media-content offering comprises delivering a previously unavailable television program.

7. The method of claim 3, wherein said step of delivering said new media-content offering comprises delivering a previously unavailable television-programming package.

8. The method of claim 3, wherein said step of pricing said new media-content offering comprises setting a price for said new media-content offering based on a cost to develop said new media-content offering.

9. The method of claim 1, further comprising in response to determining that said existing media-content offering meets subscriber demand, developing a direct marketing campaign complementary to said existing media-content offering whereby subscribers are directed to the existing offering.

10. The method of claim 1, further comprising developing an incentive plan complementary to at least one of said existing media-content offering and said new media-content offering.

11. The method of claim 1, further comprising creating a marketing bundle, wherein said marketing bundle comprises at least one of said existing media-content offering a product and said new media-content offering of a product and wherein the marketing bundle is created based on at least one of the following indirect methods of determining at least one of popularity of programming and effectiveness of advertising:

focus group tests;

post-advertising surveys; and

measures of product purchases.

12. A computer-readable medium on which is encoded computer program code for providing a tailored media-content offering comprising:

computer program code for analyzing a subscriber attribute in a subscriber database, wherein said subscriber database comprises a media-content-access history of said subscriber;

computer program code for identifying unfulfilled subscriber demand based on said subscriber attribute and said media-content-access history of said subscriber; and

computer program code for in response to determining that an existing media-content offering does not meet subscriber demand, developing a new media-content offering from previously unavailable media-content based on said subscriber attribute in combination with said media-content-access history of said subscriber, wherein said subscriber attribute comprises a purchasing history of said subscriber; and

computer program code for delivering said media-content offering to said subscriber.

13. The computer-readable medium of claim 12, further comprising program code for developing a direct marketing campaign complementary to at least one of said existing media-content offering and said new media-content offering.

14. The computer-readable medium of claim 12, further comprising program code for developing an incentive plan complementary to at least one of said existing media-content offering and said new media-content offering.

15. The computer-readable medium of claim 12, further comprising program code for creating a marketing bundle, wherein said marketing bundle comprises at least one of said existing media-content offering a product and said new media-content offering of a product and wherein the marketing bundle is created based on at least one of the following indirect methods of determining at least one of popularity of programming and effectiveness of advertising:

focus group tests;

post-advertising surveys; and

measures of product purchases.

16. A system for providing a tailored media-content offering comprising:

a subscriber database, wherein said subscriber database comprises;

an attribute of a subscriber, wherein said attribute comprises a demographic measure of said subscriber, and

a media-content-access history of said subscriber;

a data analyzer electronically connected to said subscriber database and operative to identify unfulfilled subscriber demand based on said subscriber attribute and said media-content-access history of said subscriber; and

in response to determining that an existing media-content offering does not meet subscriber demand, develop a new media-content offering from previously unavailable media-content based on said subscriber attribute in combination with said media-content-access history of said subscriber; and

a media-content offering distribution server.

17. The system of claim 16, wherein said attribute comprises a purchase history of said subscriber.

19. The system of claim 16, wherein said media-content-access history comprises a subscriber content-choice database.

20. The system of claim 16, wherein said new media-content offering comprises a television-programming package previously unavailable to said subscriber.

18. (canceled)