Market share forecasting for businesses selling products or services to other businesses (non-consumer markets)

• US 20050096969A1
• Filed: 11/05/2003
• Published: 05/05/2005
• Est. Priority Date: 11/05/2003
• Status: Abandoned Application

• Current Assignee: Robert Allen Sevio
• Original Assignee: Robert Allen Sevio
• Inventors: Sevio, Robert Allen
• Application Number:
  US10/702,191
• Publication Number:
  US 20050096969A1
• Time in Patent Office: Days
• US Class Current: 705/7.31
• CPC Class Codes: G06Q 10/04 Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem" market predictions or forecasting for commercial activities G06Q30/0202
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0206 Price or cost determination based on market factors

Abstract

A computer-implemented forecasting method by which a business, selling a product/service to a business (non-consumer) market, can, for its forecast period, input market size and competitive data, to: (1) forecast its market share, as a percent of the total units of currency (for example, U.S. dollars) to be captured in the market, (2) forecast its market share, in units of currency (for example, U.S. dollars), (3) forecast a product/service pricing ratio, versus its leading competitor, that will be necessary for the forecasting business to use in order to attain its forecasted market share, (4) forecast its leading competitor'"'"'s market share, as a percent of the total units of currency (for example, U.S. dollars) to be captured in the market, and, (5) forecast the combined market share of all of its other competitors, as a percent of the total units of currency (for example, U.S. dollars) to be captured in the market.

Claims

1. A computer-implemented forecasting method by which a business (hereinafter referred to as, the forecasting business) that is selling a product/service to a business (non-consumer) market, can, (1) forecast its market share, as a percent of the total units of currency to be captured in the market, (2) forecast its market share, in units of currency, (3) forecast a product/service pricing ratio, versus its leading competitor, that will be necessary for the forecasting business to use in order to attain its forecasted market share, (4) forecast its leading competitor'"'"'s market share, as a percent of the total units of currency to be captured in the market, and, (5) forecast the combined market share of all of its other competitors, as a percent of the total units of currency to be captured in the market, said method comprising the steps of:

(a) inputting the forecast period (the time period for which the business (non-consumer) market is being evaluated by the forecasting business (for example, years 2004 through

     2008)

(b) inputting an estimate of market size;

the size of the business (non-consumer) market, in total units of currency (for example, U.S. dollars) to be captured by all competitors combined, over the forecast period (as defined per (a) immediately above)

(c) for the forecasting business and its leading competitor respectively, inputting ratings ranging from 1 to 100, for 6 market resources, shown below, as per the Respective Rating Guidelines, also shown below, where the ratings represent the level of market resources currently available to pursue the respective business (non-consumer) market (the entire market size, per (b) above), as a percent (to a maximum of

     100) of the market resources needed to capture the entire market size, per (b) above, with each of the 6 market resources having an importance weight, as a portion of 1.0000, also shown below

Each Market Resource must be rated, for the forecasting business and its leading competitor respectively, as follows;

Market Resource (1.) Funds Committed/Available, (importance weight;

0.9900)

Respective Rating Guidelines for Market Resource (1.);

A rating must be provided, ranging from 1 to 100, where the rating represents the amount of funds committed/available to pursue the business (non-consumer) market (the entire market size, per (b) above), as a percent (to a maximum of

     100) of finds needed to capture the market (the entire market size), per (b) above).

When Rating Funds Committed/Available;

Ratings must be increased for funds that business partners have committed, for example, for funds that you estimate suppliers or distributor channels currently have made available, specifically to help the respective division to serve the market

Ratings must be decreased for funds that are currently available, but that will need to be spent to get the respective product/service ready to sell (specifically for the cost of product/service research and development, facilities, training, start-up/intense advertising and promotion).