System and method for enabling an advertisement to follow the user to additional web pages
First Claim
1. A computer-implemented method for advertising comprising the steps of:
- delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document;
receiving a selection of one or more menu options from the electronic advertisement;
delivering a second electronic document including content from the referenced network location associated with the menu option selected, the second electronic document including the electronic advertisement.
2 Assignments
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Accused Products
Abstract
A computer-implemented method and system for advertising that performs the steps of delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document, receiving a selection of one or more menu options from the electronic advertisement and delivering a subsequent accessible document including content from the referenced network location associated with the menu option selected, the subsequent accessible document including the electronic advertisement.
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Citations
51 Claims
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1. A computer-implemented method for advertising comprising the steps of:
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delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option for inclusion in a first electronic document;
receiving a selection of one or more menu options from the electronic advertisement;
delivering a second electronic document including content from the referenced network location associated with the menu option selected, the second electronic document including the electronic advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. An apparatus for delivering advertising comprising the steps of:
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an electronic advertisement output means for delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option;
selection receiving means for receiving a selection of one or more menu options from the electronic advertisement;
delivery means for delivering a second electronic document including content from the referenced network location associated with the menu option selected, the second electronic document including the electronic advertisement. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34)
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35. An apparatus for delivering advertising comprising the steps of:
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an electronic advertisement output system for delivering an electronic advertisement comprising one or more menu options and a reference to a network location for retrieving specified content associated with each menu option;
a selection receiving module that receiving a selection of one or more menu options from the electronic advertisement;
a delivery module that delivers a second electronic document including content from the referenced network location associated with the menu option selected, the second electronic document including the electronic advertisement. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51)
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Specification