Method of viral marketing for email and internet based advertising
First Claim
Patent Images
1. A marketing method comprising:
- providing a message to a customer asking them to refer a product or service to other persons;
generating a message endorsing the product or service to be sent to the other persons;
automatically generating a contact list of persons known to the customer to whom the endorsement will be sent; and
sending the endorsement message to selected persons.
0 Assignments
0 Petitions
Accused Products
Abstract
A method of marketing includes encouraging existing customers to send messages to persons known to them endorsing products they have used and encouraging the other persons to use the products. In particular, the customer'"'"'s database of contacts is used to generate the message.
-
Citations
17 Claims
-
1. A marketing method comprising:
-
providing a message to a customer asking them to refer a product or service to other persons;
generating a message endorsing the product or service to be sent to the other persons;
automatically generating a contact list of persons known to the customer to whom the endorsement will be sent; and
sending the endorsement message to selected persons. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A marketing method comprising:
-
asking a customer to refer a product to other persons;
generating a message endorsing of the product to be sent to the other persons;
generating a contact list of persons known to the customer to whom the endorsement will be sent from the customers'"'"' database; and
sending the endorsement message to the persons. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A method of advertising comprising:
-
asking a person to endorse at least one of the group consisting of a good, service, information, a company, a website, and a product to individuals known to the person;
automatically generating a contact list of individuals known to the person to whom the endorsement will be sent; and
sending the endorsement to the individuals. - View Dependent Claims (16, 17)
-
Specification