Purpose-based adaptive rendering

• US 20050097008A1
• Filed: 12/13/2004
• Published: 05/05/2005
• Est. Priority Date: 12/17/1999
• Status: Active Grant

• Current Assignee: CoreLogic Dorado LLC (CoreLogic Incorporated)
• Original Assignee: Dorado Network Systems Corp. (CoreLogic Incorporated)
• Inventors: Wyman, Matthew E., Piech, Michael, Leifker, Daniel B., Ehring, Dan, Carpenter, Robert
• Granted Patent: US 7,558,748 B2
• Time in Patent Office: Days
• US Class Current: 715/205
• CPC Class Codes: G06F 40/103 Formatting, i.e. changing of presentation of documents automatic justification G06F40/189; automatic line break hyphenation G06F40/191
• CPC Class Codes: G06F 40/12 Use of codes for handling textual entities
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0639 Item locations

Abstract

The present invention provides an automated interactive system that enables an author to build applications that handle complex consumer-merchant interactions. The author designs content components and application rules that are interpreted by the system dynamically, at runtime, to generate and deliver to users personalized HTML web pages, including client-side objects that track user behavior and enhance users'"'"' interaction with the application. Such rules dynamically adapt the author'"'"'s goals to the appropriate users at the appropriate time, thereby simulating the dialogue between users and human salespersons/customer service personnel in the context of an automated interactive system.

Claims

1. A system for adaptively rendering, to users of a network application, a plurality of content pages generated from among a plurality of content objects created by an author of the application, the system comprising:

(a) a database of information relating to the application and its users, and including at least one of the following types of information;

(i) user profile data;

(ii) user platform data;

(iii) observed user behavioral data;

(iv) aggregate or cumulative profile, platform, or behavioral data from multiple users; and

(v) application state data;

(b) one or more application rules for directing the system to select dynamically;

(i) one or more of the plurality of content objects, referenced implicitly in the rules via an expression that relates to one or more goals of the author;

(ii) one or more users of the application that may receive the selected content objects; and

(iii) one or more application state conditions under which the selected content will be delivered to the selected users; and

(c) an engine for interpreting the application rules dynamically and generating and delivering content pages over the network to users of the application.

2. A system for adaptively rendering, to users of a network application, a plurality of content pages generated from among a plurality of content objects created by an author of the application, the system comprising:

(a) one or more databases for storing information relating to the application and its users, including;

(i) individual (and/or cumulative or aggregate) user profile, platform and/or behavioral data;

(ii) content objects created by the author of the application at a plurality of levels of abstraction, including a plurality of interconnected pages and a plurality of intra-page content objects;

(iii) application state data; and

(iv) application rules directing the system to select one or more of the content objects for delivery to one or more users of the application if one or more conditions relating to the application state data are satisfied; and

(b) a dynamic content composition engine for interpreting the application rules dynamically and generating and delivering content pages over the network to users of the application, the engine including;

(i) a first manager for interpreting the application rules to select page content objects to be delivered to users of the application; and

(ii) a second manager for interpreting the application rules to select intra-page content objects, wherein the content pages delivered to users are generated in part by including the selected intra-page content objects within the selected page content objects.

3. A method for adaptively rendering, to users of a network application, a plurality of content pages generated from among a plurality of content objects created by an author of the application, the method comprising the following steps:

(a) storing in a database information relating to the application and its users, and including at least one of the following types of information;

(i) user profile data;

(ii) user platform data;

(iii) observed user behavioral data;

(iv) aggregate or cumulative profile, platform or behavioral data from multiple users; and

(v) application state data;

(b) creating one or more application rules for directing the system to select dynamically;

(i) one or more of the plurality of content objects, referenced implicitly in the rules via an expression that relates to one or more goals of the author;

(ii) one or more users of the application that may receive the selected content objects; and

(iii) one or more application state conditions under which the selected content will be delivered to the selected users; and

(c) interpreting the application rules dynamically and generating and delivering content pages over the network to users of the application.