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Purpose-based adaptive rendering

  • US 20050097008A1
  • Filed: 12/13/2004
  • Published: 05/05/2005
  • Est. Priority Date: 12/17/1999
  • Status: Active Grant
First Claim
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1. A system for adaptively rendering, to users of a network application, a plurality of content pages generated from among a plurality of content objects created by an author of the application, the system comprising:

  • (a) a database of information relating to the application and its users, and including at least one of the following types of information;

    (i) user profile data;

    (ii) user platform data;

    (iii) observed user behavioral data;

    (iv) aggregate or cumulative profile, platform, or behavioral data from multiple users; and

    (v) application state data;

    (b) one or more application rules for directing the system to select dynamically;

    (i) one or more of the plurality of content objects, referenced implicitly in the rules via an expression that relates to one or more goals of the author;

    (ii) one or more users of the application that may receive the selected content objects; and

    (iii) one or more application state conditions under which the selected content will be delivered to the selected users; and

    (c) an engine for interpreting the application rules dynamically and generating and delivering content pages over the network to users of the application.

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