System and method for providing shopping aids and incentives to customers through a computer network

• US 20050102181A1
• Filed: 12/23/2004
• Published: 05/12/2005
• Est. Priority Date: 12/26/1995
• Status: Active Grant

• Current Assignee: Catalina Marketing Corporation
• Original Assignee: Catalina Marketing Corporation
• Inventors: Scroggie, Michael C., Rochon, David A., Kacaba, Michael E., Diamond, David M.
• Granted Patent: US 7,233,913 B2
• Time in Patent Office: Days
• US Class Current: 705/14.350
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

A system and method for delivering purchasing incentives and a variety of other retail shopping aids through a computer network, such as by E-mail over the Internet or the World Wide Web. Customers (10) of retail stores can establish a bi-directional communication link with the system, log in (16) to the system, and then elect to browse among available purchasing incentive offers (18, 22), or elect to explore other shopping aids, such as a shopping list generator (26), a recipe center (30), or simply elect to claim a product rebate or to receive product information. If the customer elects to have product information or rebate information delivered, only minimal customer identification is required. For purchase incentives redeemable at retail stores, the customer must provide identification information and must also designate a retailer (12) at which the purchasing incentive can be exercised. For receipt of focused incentives based the customer'"'"'s past shopping behavior, the customer must also supply a unique customer id., such as a check cashing card number or credit card number, used for in-store purchases. For delivery of a product sample, the customer'"'"'s name and address must be supplied. The system merges this customer-supplied information (270) with other purchase incentive data (272) and creates a printable graphical image of the purchasing incentive (282) for transmission to the customer. In an alternate embodiment of the invention, the purchase incentive is not transmitted directly to the customer. Instead, the terms of the incentive are transmitted electronically to the retail store (310) designated by the customer, who receives either a token (316) to present at the store or an advisory message. In yet another embodiment of the invention, incentives may be targeted to specific consumers based on a consumer purchase history (502), and transmitted to consumers'"'"' computers (510) using electronic mail addresses stored in a consumer database (506).

Claims

1-27. -27. (canceled)

28. A system for distributing purchasing incentives to retail customers, said system comprising:

a central computer configured to prompt over a computer network a user for data;

a personal computer configured to transmit the user'"'"'s data from said personal computer over said computer network to said central computer; and

wherein said central computer is configured to transmit a selected incentive offer for a product to said personal computer;

wherein said personal computer is further configured (1) to print or display said selected incentive offer having a canvas on which at least two members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid, (2) to select a background image based on random or preset parameters, and (3) to apply said background image to said canvas.

29. The system of claim 28, wherein said personal computer is further configured to select said background image having a complex pattern such that said background image does not interfere with scanned bar codes on said selected incentive offer.

30. The system of claim 28, wherein said personal computer is further configured (1) to print or display said selected incentive offer having a canvas on which at least three members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

31. The system of claim 28, wherein said personal computer is further configured (1) to print or display said selected incentive offer having a canvas on which at least four members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

32. The system of claim 28, wherein said personal computer is further configured (1) to print or display said selected incentive offer having a canvas on which at least five members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

33. The system of claim 28, wherein said personal computer is further configured (1) to print or display said selected incentive offer having a canvas on which at least six members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

34. The system of claim 28, wherein said personal computer is further configured (1) to print or display said selected incentive offer having a canvas on which at least seven members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

35. The system of claim 28, wherein said personal computer is further configured (1) to print or display said selected incentive offer having a canvas on which at least eight members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

36. The system of claim 28, wherein said personal computer is further configured (1) to print or display said selected incentive offer having a canvas on which at least nine members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

37. A computer network implemented method for distributing purchasing incentives to retail customers, said system comprising:

a central computer prompting over a computer network a user of a second computer for data;

said second computer transmitting the user'"'"'s data from said second computer over said computer network to said central computer; and

wherein said central computer transmits a selected incentive offer for a product to said personal computer;

wherein said personal computer prints or displays said selected incentive offer having a canvas on which at least two members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid, (2) to select a background image based on random or preset parameters, and (3) to apply said background image to said canvas.

38. The method of claim 37, wherein said second computer prints or displays said selected incentive offer having a canvas on which at least three members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

39. The method of claim 37, wherein said second computer prints or displays said selected incentive offer having a canvas on which at least four members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

40. The method of claim 37, wherein said second computer prints or displays said selected incentive offer having a-canvas on which at least five members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

41. The method of claim 37, wherein said second computer prints or displays said selected incentive offer having a canvas on which at least six members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

42. The method of claim 37, wherein said second computer prints or displays said selected incentive offer having a canvas on which at least seven members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

43. The method of claim 37, wherein said second computer prints or displays said selected incentive offer having a canvas on which at least eight members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

44. The method of claim 37, wherein said second computer prints or displays said selected incentive offer having a canvas on which at least nine members of a set of image elements including the system'"'"'s logo, an incentive offer'"'"'s size and border parameters, a user'"'"'s name, a selected incentive offer'"'"'s expiration date, a product'"'"'s icon, a selected incentive offer'"'"'s amount, a selected incentive offer'"'"'s terms, legal text, redemption text, a selected incentive offer'"'"'s sequence number, bar code numbers, and a selected incentive offer'"'"'s designated supermarket are overlaid.

45. A system for distributing purchasing incentives to retail customers, said system comprising:

a central computer configured to prompt over a computer network a user for data;

a personal computer configured to transmit the user'"'"'s data from said personal computer over said computer network to said central computer;

wherein said central computer is configured to transmit a selected incentive offer for a product to said personal computer;

wherein image elements, and their respective location coordinates for location on said selected incentive offer are transmitted to said personal computer in order to generate said selected incentive offer, said image elements including;

the system'"'"'s logo and said incentive offer'"'"'s size and border parameters;

wherein said image elements and their respective location coordinates for location on said selected incentive offer further include;

said user'"'"'s name;

said selected incentive offer'"'"'s expiration date;

said product'"'"'s icon;

said selected incentive offer'"'"'s amount;

said selected incentive offer'"'"'s terms;

a legal text;

a redemption text;

said selected incentive offer'"'"'s sequence number;

bar code numbers; and

,

said selected incentive offer'"'"'s designated supermarket; and

wherein said personal computer is further configured (1) to print or display said selected incentive offer having a canvas on which said image elements are overlaid, (2) to select a background image based on random or preset parameters, and (3) to apply said background image to said canvas.

46. The system of claim 45, wherein said personal computer is further configured to select said background image such that said background image does not interfere with bar codes on said selected incentive offer.