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Content personalization based on actions performed during browsing sessions

  • US 20050102202A1
  • Filed: 12/10/2004
  • Published: 05/12/2005
  • Est. Priority Date: 09/18/1998
  • Status: Active Grant
First Claim
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1. A computer-implemented method of assisting users in locating items of interest during browsing of an electronic catalog, the method comprising:

  • maintaining, in computer storage during a browsing session of a user, a record of a plurality of catalog items selected by the user for viewing during the browsing session (“

    accessed items”

    ); and

    programmatically selecting during the browsing session at least one additional item to present to the user, taking into consideration item viewing activities of prior users who have selected an accessed item for viewing during browsing of the electronic catalog.

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