Systems and methods for direction of communication traffic

• US 20050105513A1
• Filed: 12/23/2004
• Published: 05/19/2005
• Est. Priority Date: 10/27/2002
• Status: Abandoned Application

• Current Assignee: Paxfire, Inc.
• Original Assignee: Paxfire, Inc.
• Inventors: Lewyn, Mark, Uysal, Sezen, Sullivan, Alan
• Application Number:
  US11/019,369
• Publication Number:
  US 20050105513A1
• Time in Patent Office: Days
• US Class Current: 370/352
• CPC Class Codes: G06F 16/955 using information identifiers, e.g. uniform resource locators [URL]
• CPC Class Codes: G06F 16/9566 URL specific, e.g. using aliases, detecting broken or misspelled links
• CPC Class Codes: H04L 61/10 of different types
• CPC Class Codes: H04L 61/30 Managing network names, e.g. use of aliases or nicknames name-to-address mapping H04L61/45
• CPC Class Codes: H04L 61/4511 using domain name system [DNS]
• CPC Class Codes: H04L 61/4552 Lookup mechanisms between a plurality of directories; Synchronisation of directories, e.g. metadirectories
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/51 Discovery or management thereof, e.g. service location protocol [SLP] or web services
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/563 Data redirection of data network streams
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]
• CPC Class Codes: H04L 69/40 for recovering from a failure of a protocol instance or entity, e.g. service redundancy protocols, protocol state redundancy or protocol service redirection management of faults, events, alarms or notifications in data switching networks H04L41/06
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

An internet traffic redirection architecture is disclosed that allows for directing of various traffic to specified sites. The system and method allow a controller, such as an ISP, to benefit from unresolved IP Address requests and keyword and hotword queries by capturing this traffic and directing it to participating partners who provide content relevant and/or geographically relevant results. The system and method can decrease lost traffic, irrelevant keyword and hotword search results, and irrelevant redirection by web browsers resident on user'"'"'s personal computers.

Claims

1. An internet appliance comprising:

a processor that receives a query from a point of origin;

a processor that analyzes the query;

a processor that directs the query to a landing page without passing the query to the internet infrastructure if one or more pre-defined conditions are met, but passes the query to the internet infrastructure if the pre-defined conditions are not met.

2. The internet appliance of claim 1, comprising one processor.

3. The internet appliance of claim 1, wherein the query contains a keyword, a hotword, or a mis-typed IP Address.

4. The internet appliance of claim 1, further comprising a processor that synthesizes information received from the query and the internet.

5. The internet appliance of claim 1, further comprising a processor that builds the landing page.

11. The internet appliance of claim 1, comprising

a processor that receives a query generated at a point of origin,

a processor that analyzes the query to determine if it is resolvable or unresolvable or contains one or more pre-defined bit strings,

a processor that submits the query to the internet infrastructure to resolve the query if it is resolvable,

a processor that directs the query to a landing page if it is unresolvable or contains one or more pre-defined bit strings,

a processor that receives information about a resolvable query from the internet infrastructure,

a processor that analyzes the information about a resolvable query received from the internet infrastructure,

a processor that forwards to the point of origin of the query information regarding a resolvable query that is resolved and that is received from the internet infrastructure,

a processor that directs the query to a landing page if the information from the internet infrastructure indicates that the query was unresolved, and

a processor that builds a landing page for each unresolvable or unresolved query or each query containing one or more pre-defined bit strings.

6. An internet appliance comprising:

a processor that receives a query from a point of origin;

a processor that passes the query on to the internet infrastructure;

a processor that receives information from the internet infrastructure;

a processor that analyzes the information received from the internet infrastructure; and

a processor that directs the query to a first landing page if certain pre-defined conditions are met, or passes on the information from the internet to the point of origin or directs the query to a second landing page is those conditions are not met.

7. The internet appliance of claim 6, comprising one processor.

8. The internet appliance of claim 6, wherein the query contains a keyword, a hotword, or a mis-typed 1P Address.

9. The internet appliance of claim 6, further comprising a processor that synthesizes information received from the query and the internet.

10. The internet appliance of claim 6, further comprising a processor that builds the first and/or second landing pages.

12. An internet appliance comprising:

means for receiving a query generated at a point of origin;

means for analyzing the query to determine if it is resolvable or unresolvable or contains one or more pre-defined bit strings;

means for submitting the query to the internet infrastructure to resolve the query if it is resolvable;

means for directing the query to a landing page if it is unresolvable or contains one or more pre-defined bit strings;

means for receiving information about a resolvable query from the internet infrastructure;

means for analyzing the information about a resolvable query received from the internet infrastructure;

means for forwarding to the point of origin of the query information regarding a resolvable query that is resolved and that is received from the internet infrastructure;

means for directing the query to a landing page if the information from the internet infrastructure indicates that the query was unresolved; and

means for building a landing page for each unresolvable or unresolved query or each query containing one or more pre-defined bit strings.

13. A method of directing traffic on the internet, said method comprising:

receiving a query generated at a point of origin;

analyzing the query;

directing the query to a redirect landing page if pre-defined conditions are met, and passing the query on to the internet infrastructure if pre-defined conditions are not met.

14. A method of directing traffic on the internet, said method comprising:

receiving a query generated at a point of origin;

analyzing the query to determine if it is resolvable or unresolvable or contains one or more pre-defined bit strings;

submitting the query to the internet infrastructure to resolve the query if it is determined to be resolvable;

directing the query to a landing page if it is unresolvable or contains one or more pre-defined bit strings;

receiving information about a resolvable query from the internet infrastructure;

analyzing the information about a resolvable query received from the internet infrastructure;

forwarding to the point of origin of the query information regarding a resolvable query that is resolved and that is received from the internet infrastructure;

directing the query to a landing page if the information from the internet infrastructure indicates that the query was unresolved; and

building a landing page for each unresolvable or unresolved query or each query containing one or more pre-defined bit strings.

15. The method of claim 14, wherein said building a landing page comprises:

receiving information regarding the query;

analyzing the information for content of the query, content of the information from the internet infrastructure, point of origin of the query, geographic location of the point of origin of the query, time of submission of the query, or any combination of two or more of these;

optionally synthesizing the information with one or more piece of information already known about the content of the query, content of the information from the internet infrastructure, point of origin of the query, geographic location of the point of origin of the query, time of submission of the query, or any combination of two or more of these;

submitting information about the query to one or more participating partners, to the internet infrastructure, or both;

receiving information regarding the query from one or more participating partners, the internet infrastructure, or both;

synthesizing the information received from the participating partners, internet infrastructure, or both; and

building a landing page based on the information received from the participating partners, internet infrastructure, or both.

16. The method of claim 14, wherein said building a landing page is a dynamic process that is performed for every query based on information that is relevant to that query.

17. A method of doing business using a computer, said method comprising:

directing an unresolvable or unresolved query to a dynamically created landing page that contains information that is relevant to the subject matter of the query, point of origin of the query, geographic location of the point of origin of the query, time of submission of the query, information provided by the internet infrastructure, or any combination of two or more of these; and

charging a provider of the relevant information a fee for inclusion of the information in the landing page.

18. The method of claim 17, wherein the method is a method of ad targeting using the internet.

19. The method of claim 18, wherein the method is implemented before or at the ISP level of the internet architecture.

20. The method of claim 18, wherein the query comprises one or more keywords or one or more hotwords.