Method and system for on-line delivery of advertising release material and confirmation of on-air transmission

• US 20050105725A1
• Filed: 02/19/2002
• Published: 05/19/2005
• Est. Priority Date: 02/19/2002
• Status: Abandoned Application

• Current Assignee: Jae Eun Lee
• Original Assignee: Jae Eun Lee
• Inventors: Lee, Jae Eun
• Application Number:
  US10/504,402
• Publication Number:
  US 20050105725A1
• Time in Patent Office: Days
• US Class Current: 380/200
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 20/31 using in-band signals, e.g. subsonic or cue signal
• CPC Class Codes: H04N 21/254 Management at additional data server, e.g. shopping server, rights management server arrangements for maintenance or administration in data networks H04L41/00; network services using third party service providers H04L67/53
• CPC Class Codes: H04N 21/442 Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk arrangements for monitoring broadcast services or broadcast-related services H04H60/29; arrangements for identifying or recognising characteristics with a direct linkage to broadcast information H04H60/35; monitoring of user activities for profile generation for accessing a video database G06F16/739; monitoring in wireless networks H04W24/00
• CPC Class Codes: H04N 21/6581 Reference data, e.g. a movie identifier for ordering a movie or a product identifier in a home shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

The present invention provides an advertisement transmission and broadcast confirmation system via on-line for inserting a specific ID code invisibly and inaudibly to each advertisement, transmitting the advertisement to an broadcasting station, reading out the ID code released with the advertisement from the broadcasting station, and confirming broadcast results and storing in a server, the broadcast results being sent to an advertiser'"'"'s computer so that the advertiser can check the broadcasting status of the advertisement in real time. The present method comprises the steps of: (a) linking advertisers'"'"' and broadcasters'"'"' computers and an ID code reading device to a server via wire and/or wireless Internet; (b) giving an ID code to each advertisement submitted by advertisers, inserting the ID code to the advertisement and transmitting it to the broadcasters'"'"' computer; (c) producing and transmitting a broadcast review code for the broadcast station to the server, the broadcast review code includes the ID code which is read out from wire or wireless electric wave of a broadcast station, a radio frequency of broadcast station, a broadcasting date/time and a broadcasting length (seconds); and (d) making broadcast review for an advertiser from comparing/analyzing the broadcast review code which is received from the ID code reading means and sending the review to advertisers'"'"' computer in real time.

Claims

1. An advertisement transmission and broadcast confirmation system via on-line, the system comprising:

a server linked with advertisers'"'"' and broadcasters'"'"' computers, the server including a processor for giving and inserting an ID code to each advertisement submitted by advertisers and transmitting the advertisement with the ID code to the broadcaster'"'"'s computer, comparing and analyzing the ID code, which is read out from electric wave released by the broadcaster by wire and/or wireless, confirming a broadcast result, and then storing and transferring the broadcast result in the server and to the advertisers'"'"' computer; and

ID code reading means, disposed at a place to receive electric wave of broadcast station and linked to the server via wire and/or wireless internet, for reading out the ID code sent out by the broadcaster by wire and/or wireless and transmitting not only the ID code but also radio frequency of the broadcast station, broadcasting date/time and length (seconds) to the server.

2. The system of claim 1 wherein the server further comprises means for inserting invisible/inaudible ID code into the advertisement by applying a digital watermarking.

3. The system of claim 1 wherein the ID code comprises information of an advertiser and an advertisement production order.

4. The system of claim 1 wherein the server comprises an advertisement information database and a broadcast program database, the advertisement information database storing the ID code and an advertisement information concerned with the ID code and the broadcast program database storing an information related with a broadcast program which includes a radio frequency of the broadcast station, a program title and a broadcasting date/time.

5. The system of claim 1 wherein the ID code reading means comprises a timer and broadcast review code producers for the broadcaster, the ID code reading means transmitting the broadcast review code for the broadcast station which contains the ID code, a radio frequency of the broadcast station, a broadcasting date/time and a length that are obtained from the timer.

6. The system of claim 5 wherein the server further comprises a broadcast review database for storing the broadcast review code received from the ID code reading means.

7. A method for transmitting an advertisement and confirming a broadcast of the advertisement via an on-line, the method comprises the steps of:

(a) linking advertisers'"'"' and broadcasters'"'"' computers and an ID code reading device to a server via wire and/or wireless Internet;

(b) giving an ID code to each advertisement submitted by advertisers, inserting the ID code to the advertisement and transmitting it to the broadcasters'"'"' computer;

(c) producing and transmitting a broadcast review code for the broadcast station to the server, the broadcast review code includes the ID code which is read out from wire or wireless electric wave of a broadcast station, a radio frequency of broadcast station, a broadcasting date/time and a broadcasting length(seconds); and

(d) making broadcast review for an advertiser from comparing/analyzing the broadcast review code which is received from the ID code reading means and sending the review to advertisers'"'"' computer in real time.

8. The method of claim 7 wherein the ID code comprises information of an advertiser and an advertising production order.

9. The method of claim 7 wherein the step (b) further comprises the step of storing an advertisement database in the server, the advertisement database comprising information of the ID code, an advertiser, a product name and an advertisement title.

10. The method of claim 7 wherein the step (b) further comprises the step of inserting the ID code in the advertisement by using a digital watermarking technology.

11. The method of claim 7 wherein the server comprises a broadcast program database having a radio frequency of a broadcast station, a program title and a broadcasting date/time.

12. The method of claim 7 wherein in the step (d), the server stores and manages a broadcast review code for the broadcast station received from the ID code reading means in the form of database.

13. The method of claim 7 further comprising the step of (e) paying a certain amount of money for transmitting and checking the broadcast review.