A Method of Rewarding the Viewing of Advertisements Based on Eye-Gaze Patterns

• US 20050108092A1
• Filed: 01/31/2005
• Published: 05/19/2005
• Est. Priority Date: 08/29/2000
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Campbell, Christopher S., Maglio, Paul Philip
• Granted Patent: US 8,538,816 B2
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: A61B 3/113 for determining or recording eye movement
• CPC Class Codes: A61B 5/4863 Measuring or inducing nystagmus
• CPC Class Codes: G06F 3/013 Eye tracking input arrangements G06F3/015 takes precedence
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Users are rewarded for viewer interaction (based on tracked eye-gaze patterns) with Internet advertisements rendered on a display (such as a computer display), wherein the reward is computed based on the visual activity of the viewer. Payments are disbursed to any of the following: viewer, sponsor of the advertisement, creator of advertisement. Examples of reward computations include, but are not limited to, computing payments based on: the level of viewer interaction with the rendered advertisements, the amount/proportion of content interacted with by the viewer, the value of the text interacted with by the viewer. In one example, rewards are based on a combination of previously recorded viewer interests and computed payments based on user interaction.

Claims

1. A method of paying users for viewing advertisements comprising:

(a) determining viewer interaction with content of rendered advertisements based on eye-gaze patterns;

(b) recording viewer interests based on determination in (a);

(c) computing payments based on viewer activity, and

(d) disbursing payments based on said computed payments.

2. A method of paying users for viewing advertisements, as per claim 1, wherein said advertisements are distributed via any of the following networks:

a local area network (LAN), a wide area network (WAN), the Internet, or a wireless network.

3. A method of paying users for viewing advertisements, as per claim 1, wherein said advertisements are displayed on an electronic display.

4. A method of paying users for viewing advertisements, as per claim 1, wherein said payments comprises monetary payments.

5. A method of paying users for viewing advertisements, as per claim 1, wherein said payments are computed in (c) based on any of the following:

level of viewer interaction with said rendered advertisements, amount of content interacted with by the viewer, and the value of the text interacted with by the viewer.

6. A method of paying users for viewing advertisements, as per claim 5, wherein said level of viewer interaction comprises determining if said viewer is reading, skimming, or scanning said rendered content of said advertisement.

7. A method of paying users for viewing advertisements, as per claim 1, wherein said payments are computed based on both said viewer activity and previously recorded viewer interests.

8. A method of paying users for viewing advertisements, as per claim 7, wherein said previously recorded viewer interests are received over a network from a remote database.

9. A method of paying users for viewing advertisements, as per claim 8, wherein said recorded viewer interests are transferred to be stored in said remote database over said network.

10. A method of paying users for viewing advertisements, as per claim 9, wherein said network is any of the following:

local area network (LAN), wide area network (WAN), wireless network, or the Internet.

11. A method of paying users for viewing advertisements, as per claim 1, wherein said payments are disbursed to any of the following:

viewer, sponsor of the advertisement, creator of advertisement.

12. A method for rewarding viewers of Internet advertisements based on varying levels of interaction, said method comprising:

(a) determining varying levels of viewer interaction with content of rendered advertisements, said varying levels comprising at least;

non-reading gaze, skimming gaze, or reading gaze;

(b) recording viewer interests based determination in (a);

(c) computing payments for viewing advertisements based on said determined level of viewer interaction, and

(d) disbursing payments based on said computed payments in (c).

13. A method for rewarding viewers of Internet advertisements based on varying levels of interaction, as per claim 12, wherein said recorded viewer interests are transferred to be stored in a remote database over a network.

14. A method for rewarding viewers of Internet advertisements based on varying levels of interaction, as per claim 13, wherein, in addition to said determined level of viewer interaction, said payments are computed based on previously recorded viewer interests stored in said remote database.

15. A method for rewarding viewers of Internet advertisements based on varying levels of interaction, as per claim 14, wherein said network is any of the following:

local area network (LAN), wide area network (WAN), wireless network, or the Internet.

16. A method for rewarding viewers of Internet advertisements based on varying levels of interaction, as per claim 12, wherein said payments are disbursed to any of the following:

viewer, sponsor of the advertisement, creator of advertisement.

17. A method to reward users for viewing Internet advertisements rendered in a display comprising:

(a) determining amount or proportion of content interacted with by a viewer, said content associated with rendered advertisements and said determination based on tracking eye-gaze patterns;

(b) recording viewer interests in said rendered content of said advertisements based on said determination in (a);

(c) computing payments for viewing advertisements based on amount or proportion of content interacted with in (a), and

(d) disbursing payments based on said computed payments in (c).

18. A method to reward users for viewing Internet advertisements rendered in a display, as per claim 17, wherein said recorded viewer interests are transferred to be stored in a remote database over a network.

19. A method to reward users for viewing Internet advertisements rendered in a display, as per claim 18, wherein, in addition to said amount or proportion of content interacted with, said payments are computed based on previously recorded viewer interests stored in said remote database.

20. A method to reward users for viewing Internet advertisements rendered in a display, as per claim 19, wherein said network is any of the following:

local area network (LAN), wide area network (WAN), wireless network, or the Internet.

21. A method to reward users for viewing Internet advertisements rendered in a display, as per claim 17, wherein said payments are disbursed to any of the following:

viewer, sponsor of the advertisement, creator of advertisement.